April 27, 2012

Take charge of the curation wave with these slick tools


A Twitter best practices page on Scoop.it curated by Debra Askanase.

Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan

Second of two parts. Also see:
Top tools to help you curate business content

Guest post by Gianluca Fiorelli
SEOmoz

Target audience: Businesses, brands, social marketers, SEO marketers, website developers, Web publishers.

gianlucaIn the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers.

Below I’ll list and describe the most interesting ones. It’s a very personal selection, so please add your own favorites in the comments.

Scoop.it: An all-in-one solution for content curation

Scoop.it is probably the best site for content curation right now. Even though it offers several ways to share the content you curate in your Scoop.it magazine on your social sites and to embed on your site, it’s mainly meant to be viewed on the Scoop.it site.

The final product is a magazine, where it’s possible to publish content suggested by the Scoop.it suggestion engine — from the sources you have set up, from its bookmarklet, and from the other curators you’re following on the site itself.

The overall quality of the curators present in Scoop.it is quite high, even though you must dig to find the truly remarkable ones. The system suggests users related to your topic. But if you want to explore topics you’re not curating, the Scoop.it search system is not the best one.

Scoop.it offers the opportunity to republish your curated content on your site: via widget, which you can configure as you want, and via RSS feed. If you have a WordPress or Tumblr blog, you can connect it with your topic page and republish your curated content there.

Scoop.it is a freemium product, and the free subscription is powerful enough for your typical content curation needs. But if you want to use your brand, your own domain/subdomain and have analytics (and connect your magazine to Google Analytics), then you need to subscribe to the Business plan.

For more insights about Scoop.it, read this post, which Gabriella Sannino published on Search Engine Journal, or this great guide by Chris Dyson on his blog.

Bundlr: Clip & save text clips, images, video and more

Bundlr is a “clipper site.” Think of it as Pinterest but not limited to just images and videos. In fact, with it you can clip and save in your bundles practically everything you find relevant online: text clips, images, video, code snippets and more.

Bundlr, as with any curation content tool, lets you share on Twitter, Facebook, LinkedIn and Google Plus what you have clipped, and it lets you add your note about the clip. This is especially interesting for social content curation. Moreover, the page can be curated by more than one curator or can be kept private if you are curating a topic for internal use only (both available in the pro version only).

Bundlr lets you embed your topic page in your own site, too. The embed will get updated as constantly as you continue to clip new relevant quotes and images about your selected topic. Another way to embed a page in your site is via RSS.

Alternatives to Bundlr include:

  • Snip.it is in beta and very Facebook oriented.
  • Bagtheweb.com is a mix between Scoop.it and a clipper site. Its most interesting functionality is that you can create a network of “bags” to create a deeper curated content experience about a topic and its subtopics.
  • Clipboard offers the opportunity to embed (or share on social networks or with a link) just one clip. For instance, click this link.
  • (Oh, yes) Pinterest.

Storify: Curate coverage while adding commentary

Storify fulfills perfectly the “chronology” concept of content curation. With it, it’s possible to narrate a story aggregating the best content about the same topic from different sources, while commenting on it and offering your own vision about the event presented, as this Storify by Charles Arthur about sexism in the web marketing industry nicely displays. Continue reading

November 16, 2011

Set up your Google+ brand page the right way

Chris AbrahamLast week, I wrote Max SEO with 8 simple Google+ steps  before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

First, did you notice that there’s a new button on your Google+ profile? Go ahead and click “Create a Google+ page” and we’ll get started.

Your first option is to create a page. Be careful here, because it isn’t simple to change the sort of page you have. Continue reading

September 30, 2009

The Top Five Misconceptions About Social Media

The Social Media Campaign by Gary Hayes and Laurel Papworth 2008

Ayelet NoffIn the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media:

Misconception #1: Social media is only right for certain brands

Often people ask me: “Is social media only right for web services or for ‘cool’ products?” The answer is no. Social media is right for every brand as long as the brand is able to find its target audience within a certain platform and converse/interact with it in an effective manner. Of course it may be exciting to do a marketing campaign for Apple than for Charles Schwab but for either one of those brands a targeted social media campaign within social networks and the blogosphere can bring amazing results as far as: Brand awareness, Overall buzz around the brand, traffic, customer loyalty and ultimately revenue. Continue reading

August 5, 2009

Build your industry voice with social media

David SparkAbove is an edited version of a presentation I led in Toronto as part of a social media road show sponsored by Intertainment Media, owners of Itibiti Systems.

The companion article to this presentation is titled “14 Successful Techniques for Building Your Industry Voice with Social Media” (view on docstoc, download PDF, Summary of article). The article includes many more examples than you’ll see in the presentation (time: 38:44).

During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I’ll be writing a lot more about this subject.

April 21, 2009

Highlights from ad:tech San Francisco 2009

David SparkToday, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog.

Just a few years ago, ad:tech was a dinky conference held in the basement of the Marriott. Every booth was that of an search engine marketer (SEM) or search engine optimizer (SEO). Today, things have changed dramatically and the online ad industry has become highly nuanced with many vendors taking positions to own unclaimed territory in the ad buying and selling process. Since its days in Marriott’s basement, ad:tech has grown up to San Francisco’s Moscone Center.

I’ve been in and out of the ad business for many years and I’ve noticed that advertising is always a good barometer of the economy.  It’s the first industry to get hit when things are looking bad, and it’s also the first to respond when the economy is on the upswing. While I don’t know about the balance sheets of all the individual companies, the conference was packed and the mood was positive.

Here’s my midday show report of the first day of the conference.

I’ve got lots more video coverage including an end of the day show report, a one-on-one interview with Wikipedia founder Jimmy Wales, plus some great insight from vendors and attendees on the show floor.

Continue reading