May 19, 2014

4 new ways to use social to grow your business

LinkedIn just announced its Content Marketing Score, helping you focus your content based on what resonates with people.

Target audience: Marketing professionals, small business owners, business executives and managers, PR pros, brand managers.

Post by Susan Payton

susan-paytonYou’re already sharing content with your social followers and engaging in conversation. Great. Welcome to 2010. Now it’s time to master something new in the realm of social.

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business.

Trend 1: Using social for customer service

1While this trend really started a few years ago when Dell started using Twitter to successfully manage customer issues, it has really caught on with other brands more recently. Continue reading

May 18, 2010

Biz360: Tracking business intelligence

Social media smarts for business from JD Lasica on Vimeo.

Monitoring, analytics and more for companies of all sizes

JD Lasica“If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might as well get with the program, start by listening, and start understanding what people are saying about you, your industry, your products and your competitors.”

That spot-on summary in a nutshell comes courtesy of Maria Ogneva, director of social media for Biz360, the social media monitoring provider acquired by Attensity last month.

I’m fans of both Maria — you’re following her at @themaria on Twitter, yes? — who’s a stalwart on the Bay Area tech scene, but also of Biz360, for a simple reason: Small and mid-size businesses need an affordable solution to help them keep abreast of conversations on the social Web. At last word, Biz360 offers a nice package that begins at $399/month, letting you track 10 topics by one user.

The service monitors every meaningful nook and cranny “where conversations are happening,” Maria says. That includes blogs, microblogs like Twitter and, forums and discussion boards, the public portion of Facebook, online news sites, and video and photo sites.

Watch, embed or download the video on Vimeo Continue reading