Photo courtesy of Dell (Creative Commons)
Vulnerability reigns supreme in the blogosphere
I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. There’s a fine line between taking your friends, followers, fans, and audience on a beautiful and compelling narrative ride and oversharing, but even over-sharing verging on TMI has been better for the most successful social media artists and content marketers.
It makes me think of the poem by William W. Purkey:
You’ve gotta dance like there’s nobody watching,
Love like you’ll never be hurt,
Sing like there’s nobody listening,
And live like it’s heaven on earth.
The most successful social media artists don’t hide their black eyes, they sing them. Continue reading