May 6, 2013

Blogger outreach is more PR than social media

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Discover and engage your allies with long-tail blogger outreach

Chris AbrahamThe current catch-all these days for what I do is ‘social media’. Unfortunately, when what you do is described as such, people tend to think FacebookTwitterPinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006, I developed a strategy of blogger outreach that allowed me to reach out to more than just 25 top-tier bloggers by hand but to 2,500-5,000 bloggers.

I have always called this long-tail blogger outreach — though I would love your help with choosing a new name for it — because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies.

While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. So, what my team and I developed is the equivalent of blogger-brand speed dating. Continue reading

February 19, 2009

Bloggersbase: Where readers have influence

Ayelet NoffWith so much information on the internet today and the content continuously growing, it can be very difficult to discover an online media site where your voice can be heard.  Uncovering a place where you can make a difference and have an influence is even more difficult. A new Israeli start-up, BloggersBase.com hopes to fill that void.  This unique blogging platform is an online citizen journalism magazine that is powered by its readers. Here, readers and bloggers alike can discover top quality content while simultaneously influencing the magazine.

1BloggersBase.com is a competition-based content discovery platform where bloggers submit content on a variety of topics, and based on readers’ ratings, the highest quality content is discovered and featured on the site. The magazine consists of multi-authored blogs, each on a different subject.  There are four main topics categories: Entertainment, Technology, Lifestyle and World Affairs, containing together ten different blogs. Based on reader ratings and responses, the highest quality content is discovered and featured on the site.  The rating system is not the standard vote “up or down/yes or no” as seen on other social networks such as Digg or Mixx, but rather is on a scale of 1-10 and is based on a variety of criteria from professionalism and relevance to writing style and creativity.

The more accurately you rate, the higher your influence becomes in deciding which content makes it to the main blog.  This reader influence is one of the things that make BloggersBase such a unique platform.
Continue reading