February 18, 2011

Taking 50 million as seriously as one WSJ reporter

Chris AbrahamI must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto.

The main premise of the manifesto is that markets are conversations and that no matter how ardent and impassioned the man at the lectern may be, the audience now has the power, through the Internet, to compare notes real-time, to heckle and critique without being shushed.

When this was written, there was neither Twitter nor Facebook—and the blog was still in its infancy.

I have been collecting all sort of quotes that I have been wanting to address and believe that I can write 95 posts just based on the Cluetrain’s 95 Theses, but for today I will just focus on number 83: We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

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August 12, 2010

Easily turn your blog into an ebook

anthologizeChris AbrahamMy friend Effie Kapsalis helped make something very, very cool. Something brilliant, actually. Something you need to check out: Anthologize.

A brilliant idea is defined by how hard you slap yourself in the forehead, saying, “gee, that’s awesome — but so obvious, why didn’t I think of that?” Anthologize is that simple, elegant, “it never occurred to me” idea that I have been waiting for forever: a WYSIWYG way of drag-and-dropping together a linear narrative out of what is often an amalgam of reverse-chronological, jumbled-together, blog posts. Export it into an online, web-accessible “book” or even a proper ebook in the PDF, ePUB or TEI formats that can be exported and popped into your favorite ebook reader like the Amazon Kindle or Sony eReader.

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November 23, 2009

OutLoud: A new way to distribute your content

outbrainAyelet NoffLast week Eytan Galai, brother of Yaron Galai (founder of Quigo, which was sold to AOL) came to our offices to show us all the latest that’s been happening with Outbrain. For those who don’t know, Outbrain has recently launched its revenue program OutLoud.

For $10 a month, you can submit an interesting article to OutLoud. Outbrain will then take the articles you submitted — ranging from journalism and blog entries to press releases for which you want to get more visibility — and recommend them on relevant pages across thousands of sites using their content recommendation engine, ranging from USA Today, Slate, Fox and Tribune to Golf.com and the SportingNews.
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July 24, 2009

Survival Guide Chapter 3: RSS feeds & blogs

survival-guide-toDeltina Hay Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 3: RSS Feeds and Blogs

Optimizing Your Blog And RSS Feed

Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….

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June 3, 2009

Don’t be fooled by next-gen comment spam

Chris AbrahamA month ago, my friend Effie from SI started asking me about some comments she has been getting on her blogs. She wondered if they were, in fact, spam comments or just ESL comments by folks who wanted to say howdy and thanks but didn’t have much to say.

They look almost human but here are a couple ways to discern: They don’t specifically address the content of your post or write anything that adds value to your post or any preceeding comments.  Also, check out the link they drop. Here’s an example of what to look out for:

Newest generation of blog comment spam

Most of the time, folks who comment on your site are a lot like you — if they drop an affilliate site link or a commerce site link into the Author info, then it is not a real human, probably either a new generation of auto content generation robotic script, written to sneak past Akismet (on WordPress blogs), or it is a very poorly-paid “meat bot” who is being paid close to nothing to churn through piles of blogs, filling out Captcha forms and dropping in these “hand-written” comments.

Let me know if you have any questions and please keep your eyes out.  I will drop more in as I find them.  Don’t be fooled! I will make a point of adding as many as I come upon.

May 25, 2009

How to blog on WordPress.com video tutorial

Chris AbrahamI recorded a video back in November 2006 titled WordPress.com – Step-by-Step Tutorial on How to Blog that has garnered 145,036 views. However, WordPress.com has gone through a number of look-and-feel updates in the last three years, so I thought I would update the video.

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