A brilliant idea is defined by how hard you slap yourself in the forehead, saying, “gee, that’s awesome — but so obvious, why didn’t I think of that?” Anthologize is that simple, elegant, “it never occurred to me” idea that I have been waiting for forever: a WYSIWYG way of drag-and-dropping together a linear narrative out of what is often an amalgam of reverse-chronological, jumbled-together, blog posts. Export it into an online, web-accessible “book” or even a proper ebook in the PDF, ePUB or TEI formats that can be exported and popped into your favorite ebook reader like the Amazon Kindle or Sony eReader.
Last week Eytan Galai, brother of Yaron Galai (founder of Quigo, which was sold to AOL) came to our offices to show us all the latest that’s been happening with Outbrain. For those who don’t know, Outbrain has recently launched its revenue program OutLoud.
For $10 a month, you can submit an interesting article to OutLoud. Outbrain will then take the articles you submitted — ranging from journalism and blog entries to press releases for which you want to get more visibility — and recommend them on relevant pages across thousands of sites using their content recommendation engine, ranging from USA Today, Slate, Fox and Tribune to Golf.com and the SportingNews.
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.
Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.
The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:
Chapter 3: RSS Feeds and Blogs
Optimizing Your Blog And RSS Feed
Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….
A month ago, my friend Effie from SI started asking me about some comments she has been getting on her blogs. She wondered if they were, in fact, spam comments or just ESL comments by folks who wanted to say howdy and thanks but didn’t have much to say.
They look almost human but here are a couple ways to discern: They don’t specifically address the content of your post or write anything that adds value to your post or any preceeding comments. Also, check out the link they drop. Here’s an example of what to look out for:
Most of the time, folks who comment on your site are a lot like you — if they drop an affilliate site link or a commerce site link into the Author info, then it is not a real human, probably either a new generation of auto content generation robotic script, written to sneak past Akismet (on WordPress blogs), or it is a very poorly-paid “meat bot” who is being paid close to nothing to churn through piles of blogs, filling out Captcha forms and dropping in these “hand-written” comments.
Let me know if you have any questions and please keep your eyes out. I will drop more in as I find them. Don’t be fooled! I will make a point of adding as many as I come upon.
I recorded a video back in November 2006 titled WordPress.com – Step-by-Step Tutorial on How to Blog that has garnered 145,036 views. However, WordPress.com has gone through a number of look-and-feel updates in the last three years, so I thought I would update the video.
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!
The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.