Some people consider guest blogging to be one of the more powerful of available tactics, while others disregard guest blogging as highly misunderstood and misused. Our guest blogger discusses the benefits of guest blogging when done properly and showcases a personal case study.Read This Article
Barriers to entry into your dream industry have been demolished if you’re willing to put the work in. Blogging can help you differentiate yourself well beyond your credentials and your experience. Allow people to get to know who you are and what matters to you through blogging.Read This Article
While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.Read This Article
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.Read This Article
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.Read This Article
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as …Read This Article