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Tag Archives: best practice

June 11, 2012

Be a persistent social media parent

Sure and steady wins out over the long haul

Chris AbrahamThey always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent.

I don’t want to compare parenting to social media community development and management, but I guess I just did. Folks tend to have the zeal of the newly converted when they first adopt social media into their communications, sales, and marketing plan. However, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting. Unless you love it; unless you’re passionate; unless you pace yourself; and unless you truly bond with your beloved. As I have said before, these are human relationships and as such, they require constant gardening. They say that true beauty exists in the flaws and not in the perfection and this is true as well when it comes to the consistency of your relationship with those with whom you’re connected online. Continue reading →

Posted in Blogger outreach, Blogging, Chris Abraham, Digital culture, Digital PR, Digital storytelling, Social marketing, Social media marketing, Social networks, Social sharing, Viral marketing | Tagged best practice, blog, Business, Facebook, Internet marketing, Marketing and Advertising, Social media, Twitter, Youtube | Leave a reply

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