December 8, 2014

The Goldilocks of Online Collaboration

Goldilocks and the 3 BearsTarget audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamI love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for webinars or virtual classrooms. There is GoToWebinar, of course, but the price point sells me a mega-yacht when all I really want is a very lovely and blue sea capable sailboat. Join.me is the boat I tow to the launch but I needed something that I could take on an around-the-world blue water cruise. I don’t need an ocean liner for that and GoToWebinar starts at ocean liner. Continue reading

July 3, 2013

MLOVE: Infusing new ideas into the mobile space

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Ayelet Noff Afew days ago I came back from MLOVE Berlin, the “TED” of mobile conferences. A few hundred participants came together to discuss the future of mobile — in an amazingly beautiful castle, no less. The attendees come from a variety of backgrounds, but all share one important thing in common: They are impassioned leaders and trendsetters in the mobile space. This ConFestival is a place where inspiration flows freely and young visionaries discuss the potential of the mobile industry in today’s world and the future.

MLOVE has a special informal and playful atmosphere where ideas and conversations simply flow between people. The fact that it takes place in one castle with a limited number of attendees enables everyone to get to know one another on a closer basis than at your usual conference. Everyone’s very supportive of one another. I can attest that I have formed many great friendships at MLOVE with people from around the world. Continue reading

July 1, 2009

People with passion fuel social media

Chris AbrahamWhen I wrote Twitter Is What Second Life Wasn’t: Light, Cheap and Open I was addressing something simple, “the hype surrounding Twitter may well be hype but isn’t the same sort of hype that Second Life enjoyed 2-3 years ago, and here’s why.” Well, I forgot how passionate Second Lifers are and so it goes.  So it was delicious to discover the 20-or-so comments in response to my recent AdAge DigitalNext article.

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