August 23, 2011

Why is the federal government regulating behavioral advertising?

David SparkBehavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.

For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City. Continue reading