The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.
You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark. Who is Mark? Well, I am sure you’ve all heard the joke about outrunning a bear… Continue reading →
Recently the TV critic of the St. Petersburg Times asked for my thoughts about the migration of celebrities to Twitter over the past few months. Will it inevitably dumb down the service? Bring it into the mainstream? Make us want to move on to the Next Big Thing?
Here’s the friendly advice I’m offering to celebrities joining the Twitterverse:
First, understand that you’re not leading this parade. But we’re happy to have you in it. You have the advantage of having tens or hundreds of thousands of fans follow you on Twitter, even if you don’t know the difference between a tweet and a twit. But listen, observe, follow back, participate. It’s the golden rule of social media.
Second, how should you use your special powers? To do good.
Ignore the newbie approach of chronicling the mundane aspects of your daily life. The Twitter question isn’t really: What are you doing right now? It’s: What are you doing that’s interesting? Or: what’s cool that you’ve happened across?
Celebrities like Ashton Kutcher, Shaquille O’Neal and Britney Spears are not taking over Twitter. A well publicized event like Oprah tweeting on her show won’t help. Ashton vs. Larry King, in a contest to see which account, @aplusk (“a plus k”) or @cnnbrk can reach a million followers first is a publicity event that had lots of benefits for both in terms of building large networks, but they are not taking over. Any way you slice it, their efforts are futile. They can’t take over Twitter because of one simple fact: people choose who they follow.
The Twitterati Version 1 are bitter and jealous but they should be ecstatic because they, the first Twitterati, were, in fact, ground zero for something that has taken the world by storm.