June 2, 2014

How to incorporate agile business techniques into your marketing

Agile business
The agile business philosophy adapts well to social marketing.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaAgile business – a philosophy that involves frequent, meticulous planning sessions followed by “sprints,” and then reevaluation – has been used in many industries to make businesses more flexible and competitive.

The success of agile business models has been so profound, in fact, that some enterprises are beginning to incorporate the concept into their social media marketing plans. Many are finding that the up-to-the-minute, real-time nature of social media is a natural framework for the agile business theory to flourish. Continue reading