Post by Daniel Kushner
Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be.
Despite all the talk about silos being a thing of the past, B2B social media marketing activity is extremely different from B2C. Simply keeping your brand name at the forefront of people’s minds doesn’t cut it in sectors that involve such drawn-out and deliberate procurement processes. When your aim is driving sales for a product that targets fellow businesspeople, social media’s greatest impact is realized when it’s used as a mechanism for lead capture and nurturing. Continue reading