There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. “What have you done lately” is the name of the game and it is better for your career as a blogger to write filler during those times you’re not in the blogging mood: you’re having a crisis of faith, distracted by something else, or time-crushed by a well-paying job, for example.
Why it pays to optimize & make your site more responsive
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how you serve your Web pages, especially when your modern content management system is backed by a database.
I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is. The faster the page loads, the better your site will rank on Google search, all other things being equal. Take it to the bank.
When my server was really under-powered and unoptimized, I was averaging $4/day, then after moving stuff around and optimized, it went up to a more reliable $11-25/day. Then, the site started getting more popular from better ranking and then the reliability decreased and the daily take returned to $4-6/day or so.
Now, with more physical RAM in the box and some cloud-based back-up to handle big popularity spikes, I am seeing quite a few $15-$25/day pay-outs.That’s only one person’s experience, but that’s all I got.
What I am going to tell you is not hard science. I might even be recognizing the wrong patterns. And, my sample size is one subject over a long period of time, my blog, Because the Medium is the Message, which is a very big, old, blog with 6,894 posts, 4,631 comments, 4,244 categories, and 14,092 tags — all back-ended by a MySQL database and fortified with WP Super Cache on a dedicated server. Continue reading
I just popped into AdSense, as I do as obsessively as anyone online, and something new popped up:
Add the +1 button to your pages
Adding the +1 button to your pages allows users to recommend your content to friends and contacts on Google search. As a result, you could get more and better qualified traffic.
How exciting! It has all begun today! I clicked on “Get the code snippet” and here’s what I saw: