Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what they believe, what they’ve done, and what they’re doing.
Digital PR rockstars Kevin Dugan and Richard Laermer are increasing their Bad Pitch Blog efforts and having a tele-seminar for anyone who needs to improve their approach to media relations — and by default social media. They obviously don’t see me, Maestro Abraham, as an attendee, but they thought you guys might be interested.
They’re giving out 10 free scholarships to some folks between jobs and to some students as well. And every registrant receives a free electronic copy of “Full Frontal PR,” which doesn’t suck. Virginia DUI Lawyer Steve Duckett, who also does not suck, will be attending as well.
I have been thinking a lot about the social media metrics post I wrote back on May 3rd, Real social media metrics from SM2, and I don’t think it did a good enough job at exploring some of the ways I use SM2 by Techrigy so I thought I might put it all together as a step-by-step, unscripted (obviously) process screencast for you to check out.