We see social media not as an end in itself but as a means to an end: increasing engagement & your business’s bottom line.
Social media strategy
Before you roll out your Facebook or Twitter presence, you need a strategy. Our team of experts will work with you to evaluate your current online presence and other traffic drivers, then develop innovative social media communications strategies based on your business goals — and to make sure social media contributes to your bottom line.
Set up or manage your accounts
You have a business to run but know social media is mission-critical. Why not delegate? We’ll work with you on a monthly retainer. Options include:
- Set-up of your Facebook, Twitter, Google Plus or Pinterest accounts or a new blog
- Daily management of your social media channels to turn fans into customers
- Daily brand monitoring & weekly analysis
- Creating content for your blog or updates for your social accounts.
Upgrade your website
Does your website spur people to take the actions you want? We’ll work with you to revamp your site for the social media age — a site that’s optimized for social and search, has rich visual messaging — and that drives real-world results for your business. Convert users into customers!
Digital marketing campaigns
We ran an online campaign for one brand that shot their iPhone app to No. 1 in the iTunes Store. We’ll help you map out an online marketing campaign, identify key influencers in your sector or activate our global army of bloggers to get the word out about a new product or service.
Storytelling & creative multimedia
Are you successfully telling your organization’s story? We’ll work with you to find those stories and produce them in the optimal media format for the right audiences. We’re experts in video and multimedia production, story creation, editing and distribution.
Brand monitoring & metrics
Smart businesses pay attention to what people are saying about your brand. We’ll monitor the Internet and provide regular status reports of key performance metrics to help determine your organization’s ROI and the impact of your social networking activity over time.
Speaking, training & workshops
We’ll help your executives, key managers and employees understand the concepts underlying social media, review the latest data and industry trends and show you the most useful social tools and case studies of what’s working and not working for brands. We’ve trained senior executives at HP, Scholastic, eBay, Nestle, Amgen and El Pollo Loco and given presentations at the United Nations, Oracle, Harvard, Cambridge, MIT, SXSW, Cannes and on four continents — see our Speaking & training page.
Socialmedia.biz and our partners provide a wide range of social media marketing services, including:
- Competitive analysis
- Branding & positioning
- Set-up of Web conferencing & collaboration systems
- Reputation management
- Blogger outreach
- Corporate event production
- SEO (search engine optimization
- Keyword lists
- Google AdWords campaigns
- Facebook marketing & ad campaigns
- Knowledge of financial & health industries and regulatory requirements
- Mobile app development
- Newsletter set-up