May 2, 2017

4 reasons your content marketing isn’t working & how to fix it

Infographic-Content-Marketing-Landscape

Success comes from more than a few random blog posts & tweets

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaContent marketing can be a challenge to master. The Internet – and people’s interest in what’s on the Internet – is constantly changing, and if your content marketing strategy is not keeping up with the change, your content will be left in the dust.

If you’re not sure why your content seems to be falling flat in performance, here are four of the top reasons why content marketing campaigns fail and what you can do to get back on track.

You have no content strategy

Being successful at content marketing takes more than one or two blog posts a month and an idle Twitter feed. Sure, keeping your blog, website, and social media active are great steps to improving your content marketing, but that’s not all. Continue reading

March 20, 2017

How to use social media to create stellar webinars

Post by Adi Englander

adi-englander

The Internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool.

Continue reading

March 20, 2017

Top email platforms to convert social media followers into customers

How businesses can use email marketing to turn casual fans into paying buyers

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaBuilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? The most effective way is through email marketing. It’s such a powerful marketing tool that marketers earn on average $38 for every $1 spent on email marketing, making conversion of social media followers to email list participants so important to a company’s bottom line.

Social media and email marketing are different animals, of course. Liking a Facebook page does not always equal an opt-in for email notifications — but with some smart integration and timing, you can bask in the benefits of both.

Take a look at some ways to encourage your social followers to support you through email, too. Continue reading

February 9, 2017

3 killer ways to create & curate social content

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Chris Dlugosz / Creative Commons BY

Attract customers by building a relationship with your audience

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaAfew years ago, the catchphrase “content is king” sprouted up, sending marketers into a content creation frenzy. Now, there’s more than enough content available online to take us through the next eon! So marketers have to find other ways to interact with that content.

The result? Content curation. It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. And that, in turn, helps you build trust and connections with your audience. Continue reading

February 2, 2017

3 ways to promote your YouTube channel

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Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaIf you’ve posted a video to YouTube and it doesn’t get a single view, it’s basically like it doesn’t exist. There are times this does happen, unfortunately, and it is quite frustrating. The platform sees a lot of action – nearly 300 hours of video are uploaded to YouTube every single minute. This makes it challenging for businesses that aspire to get their message out to the public. How to get your videos seen?

As a rapidly growing number of businesses home in on creating video content, it becomes essential that you find ways to make your brand stand out from the others so it doesn’t get lost in the noise. It takes time and skill to promote your YouTube channel, and making sure you do it well makes the difference between your content hearing crickets or getting a standing ovation.

Take a look at these three ways you can use YouTube video promotion and make sure your videos shine bright. Continue reading