August 11, 2016

Blog2Social: Reshare those evergreen posts


Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamYou know all the hell I go through every time I publish a blog post? The hell I will go through after I hit submit on this post? The process I go into in great depth on If you post it will they come (to read your blog)? Well, I have it all automated now, at least over on my blog (and this is a very low-traffic vanity blog that’s brand new, is not monetized, and I am no fitness star, so when you look at the traffic spikes, keep everything in perspective).

Blog2Social-logoFirst impression? Well, the proof is in the pudding. After installing Blog2Social onto my WordPress blog, I started resharing every single evergreen post I have ever posted through the plugin. Not just all at once but I also have at least ten queued up for the rest of August. As you’ll see below, reactivating old, previously shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: Continue reading

August 4, 2016

7 ways to generate a Facebook following for your small business


Post by Megan Totka

MeganTotkaSmall businesses can support their online marketing activities through a presence on Facebook, such as a Facebook page. In fact, a survey by Hubspot found that 84 percent of respondents expect small businesses to have a presence on Facebook. If you don’t have a page for your small business yet, it’s past time. Don’t underestimate the importance of a Facebook page and growing your community — you can use Facebook to promote your business on a daily basis. Continue reading

July 28, 2016

The global messaging market became totally saturated & you won’t believe what happened next

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0

While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world.

Ayelet NoffThat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. You might be surprised to find you have three or more messaging apps that you currently use to chat with friends and colleagues.

The global messaging market is saturated. We have messengers to chat to friends and family, messengers to chat with fellow gamers and messengers to help you hook up. We send text and images, audio message and video messages. We send group messages, encrypted messages and messages that self-destruct.

In short, we humans have mastered the art of messaging. As Alexander the Great noted, “there are no worlds left to conquer.” And yet, there is so much value that messaging has yet to deliver. Every consumer is able to message every other consumer, but, for the most part, businesses still seem to be locked out of the messaging world with no clear idea how to deliver relevant messages to relevant consumers without upsetting everyone.
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July 28, 2016

10 best content marketing tools


Website Grader, Open Site Explorer & 8 more tools

Post by Kate Simpson

kate-simpson100Content marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary.

Instead of complicating your life by testing tools that don’t work, you can try some of the most efficient options out there. We’ll list 10 awesome content marketing tools that will definitely improve the way you work.


Website Grader

Website Grader: Assess your site’s SEO

1Website Grader: With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. The best part? You also get tips for improvement. Website Grader tells you what to do in order to improve the performance of your site. What more could you ask from a free online tool? Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. Cost: free.

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July 27, 2016

3 Steps for Making Sure Your New Blog Makes Money Faster

Post by Adi Englander


There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts.


The most successful bloggers generate income from ads, paid subscriptions, featured content and more, but how did they get started? As the content marketing industry becomes more saturated, it’s hard enough for writers to grab the right audience’s attention and develop a steady user base, let alone make a profit.

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July 14, 2016

Essential tools for influencer marketing


A master roundup of social marketing tools to use on behalf of brands

Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamIhave been working on behalf of several clients lately, including Skinny Coconut Oil, with blogger outreach as the centerpiece of our various social marketing strategies. So I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients.

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story, industry-leading values, and is willing to be super-generous with not only the A-list but with the long tail, too. Continue reading