Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend
Post by Michael Gorman
Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Starting up a new business is a special undertaking that requires a lot of preparation, planning and action. Lots of things should be executed well to ensure that the business gets off to a great start. However, startups often face serious issues that can prevent them from growing further, such as a lack of clients. That’s a serious challenge — no customers or clients can mean no revenues.
Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media platforms are thus at the forefront of customer acquisition strategies of many modern startups, and some of them completely rely on social media. Continue reading