After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website.
Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead
Title: “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”
Authors: Robert Scoble & Shel Israel
My rating: ☆☆☆☆☆
Release date: December 7, 2016 on Amazon
At the Launch Scale conference in San Francisco on Nov. 14, technologist-futurist Robert Scoble held forth for 20 minutes wearing a mixed reality headset, allowing him to interact with the attendees (startup founders, angels and techies) while projecting a presentation behind him. “Within two years,” he said at one point, “everybody in this room will be wearing a glass. And you might say ‘I’m never going to do that,’ but I’m telling you right now, you will.”
A few minutes later he insisted: “You all are going to have this in 12 months or less.”
It was classic Scoble: forward-looking, brash, boundlessly optimistic, a bit aggressive on the time line, and passionate about plunging headlong into a blossoming new era — the age of spatial computing — which he and co-author Shel Israel lay out so vividly in their new book, “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything,” which goes on sale on Amazon in the next week. Continue reading
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio. Leave everything else as close to as-is as possible. Please.
Post by Nate Paul
The latest and greatest smartphones are released every twelve months, rendering the last model about as useful as a paperweight (if you believe the marketing hype). An entire industry has been built around Silicon Valley’s cult of disruption, a belief that we should always be replacing our old way of thinking and doing with new and exciting ideas.
It seems like nothing is safe from our love affair with newness. In the coming years, cars will relieve us of the burden of sitting behind the wheel and smart refrigerators will relieve us of the worry of remembering to pick up milk.
Don’t get me wrong – I love technology. In fact, one of the most gratifying parts of my job is working with software and technology companies and the growth of their businesses. It’s hard not to be excited by the endless ways that innovation will change our lives for the better in the years to come. Continue reading
Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers.
Ihaven’t had time until now to write about Google Demo Day Women’s Edition, which drew hundreds of participants to Google’s Mountain View, Calif., headquarters on Nov. 3. Two of the startups won the top awards and garnered special praise, and I got to interview one of the startup’s founders.
Beer or Coffee
Perhaps the day’s most straightforward concept, yet tough to pull off, BeerOrCoffee is a Brazil-based startup led by Roberta Vasconcellos, named a “30 Under 30” mover and shaker by Forbes. Continue reading