September 28, 2015

4 Twitter tips for political & business campaigns

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From left, Hillary Clinton, Donald Trump, former Jeb Bush aide Ethan Czahor and Bobby Jindal.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaThough the presidential campaigns are just now getting off the ground, we’ve already seen some interesting moments from both sides of the candidate pool. Unsurprisingly, many of these moments have taken place over social media, bringing to mind some poignant tips that presidential candidates and small business owners could both benefit from. These are four Twitter tips we’ve learned from the presidential campaigns so far.

Use social media to announce big news

twitter1When Hillary Clinton tweeted, “I’m running for president. Everyday Americans need a champion, and I want to be that champion,” Twitter went wild. Within half an hour, Clinton was being mentioned in 7,000 tweets per minute. Her original tweet received over 100,000 retweets, with favorites close behind. While you’ll likely never achieve these staggering numbers, you can hit the high points of your industry by using social media to announce exciting news. Whether you’re bringing on new and talented staff or doing business with another company, Twitter and Facebook can be great platforms to get your news out to the general public. And like it or not, popularity counts. Continue reading

September 24, 2015

How to get control over your contacts

contacts

Target audience: Businesses, PR pros, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamI’m always struggling with my contacts. I have too many now: 23,515 on my Gerriscorp.com Google Apps account and a boatload of bloated contacts that are doubling and tripling out of control.

So, here’s my personal experience in the war against duplicate contacts and toward keeping everyone I know in one clean, updated, current, and accurate address book. I’d like to hear your solution, too, if you have one.

Scrubly

scrublyErrorI used to love Scrubly when it worked for me. Now, it just doesn’t, no matter what I do and no matter how many trouble tickets I submit. I discovered it years ago and back then it was amazing. Continue reading

September 21, 2015

4 traits of successful social media marketers

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Photo by Yoel Ben-Avraham (Creative Commons BY ND)

Target audience: Businesses, brands, digital marketers, PR pros, advertising agencies, SEO specialists, entrepreneurs, educators, Web publishers

Post by Taylor Tomita

taylor tomitaSocial media has grown to be a very fruitful resource in the digital marketing world. As it grows, its roots are expanding into the world of customer service, public relations, sales and content marketing, suggesting that a business’s presence on social media is a significant contributor to its online success – 78% of it, to be exact.

So there’s a lot riding on the shoulders of those social media managers who design online campaigns and build the programs that turn stodgy companies into social businesses.

A social media manager’s main job is to monitor results and fine-tune a social media campaign while also measuring the results to see if the underlying business goals are on track to being achieved. With the rise of social technologies, social media managers are able to automate a majority of the campaign, but it is important to keep a strong focus on the driving force behind social media – engagement. All too often, there’s a disconnect between the campaign’s goals and how it’s being executed, causing the whole thing to crash and burn – sometimes before it even takes off.

With this in mind, let’s talk about four traits that social media marketers must exhibit to achieve business success. Continue reading

September 9, 2015

Closing the Gap: Solutions for building a more inclusive economy

Closing the Gap

JD LasicaMy friend Gary Bolles, co-founder of SoCap (the Social Capital Markets gathering about social good entrepreneurship), has just announced his latest endeavor: Closing The Gap, a conference in December focused on increasing economic opportunity in the United States.

Talk about timely as hell!

As Gary wrote to me:

We’ve all seen the statistics: There’s a growing gap in our country between the haves and have-nots. Economic mobility is becoming a thing of the past. Software and robots are automating countless jobs.

What does this all mean for the future? An evaporating middle class, an economy at risk of stagnation, and widespread unemployment and underemployment.

We have to ask ourselves the question: In five or ten years, what will we wish we’d done about income inequality — now?

That’s why we’re bringing together over 300 of the sharpest minds to Palm Beach, Florida, this December 6-8, 2015. By assembling leaders and leading thinkers from Business, Education, Government, and Community to collaborate on ideas for scaled solutions, we have the opportunity to bring a tremendous amount of attention and resources to our current and future economic challenges.

How can we create economic opportunity for all? How can we build an education system for the 21st century? What’s the future of work? We need concrete, scalable answers to these questions, and more.

Continue reading

September 3, 2015

How to automate your social media marketing

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Photo by Ryan Somma (Creative Commons BY)

Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamEven if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.

Some say from 9 pm to midnight on Sunday. Other say “the highest number of clicks per tweet on average occurs late at night, between 2 AM and 4 AM, local time,” according to MarketingProfs.  And the scientists over at Buffer concur. In The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occur between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

Continue reading

August 27, 2015

Glip: A dazzling new project management tool

Cruiseable-on-Glip
A screenshot of a recent Cruiseable team video chat on Glip.

And the major disappointment that is Disqus

This is part three of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Glip and Disqus. Also see:

Part 1: Great tech startups begin with a great development team
Part 2: Followerwonk: A powerful tool to up your Twitter game – See more at: http://socialmedia.biz/2015/08/20/followerwonk-a-powerful-tool-to-up-your-twitter-game/#sthash.jxRBSQNE.dpuf

Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.

JD LasicaFor months, we’ve been hacking our way through the launch of the Cruiseable website and mobile app by relying on a frankly random collection of collaboration tools, including Dropbox, Google Drive, Gmail, Google Sites, Google Groups, Google Hangouts, Skype, Basecamp, Asana and Trello.

It’s a small miracle we managed to launch with a beautiful-looking site despite the mishmosh of tools that resembles a five-car pileup on I-80.

But now we’ve hit upon an integrated tool that brings order to the chaos: Glip. Continue reading