January 20, 2016

Audienti: Your best friend in sucking up to Google

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A powerful analytics tool that merges SEO, advertising & influencer engagement

Target audience: Businesses, brands, analysts, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamIhave had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti is for you.

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. So, it spiders through all your pages, looking for issues with your content, the length of your page titles, the length of the copy, and even Flesch Reading Ease.

Audienti looks for broken links, slow loading times, architectural issues like obese JS and CSS code. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. It’ll ask you for all your social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. Continue reading

January 11, 2016

Online marketing trends we’ll see in 2016

Clickagy: One way to slurp up the big data in your sector.

Get data-driven and adaptive in your online strategies

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, Web publishers.

Chris AbrahamIf you’re here visiting from a global Fortune 500 company, you may already know some of the online marketing tools outlined below because, until now, only enterprises could afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google AnalyticsGoogle AdWords + MailChimp + Facebook set-up that most SMBs are rocking for their web presence and online marketing. Continue reading

December 28, 2015

Building a dream e-commerce business


How cross-device platforms are the best tool to efficiently build and run any e-commerce store

Ayelet NoffThere is a growing new trend in business development, with more people than ever starting their own businesses while shunning the standard brick and mortar stores.

Take, for example, Ania and Rosie, who had always dreamed of building a jewelry store. However, as two 27-year-olds without the funds to rent out a space in London, they needed an inexpensive yet efficient way to make their dreams of selling their unique jewelry come to life. Undeterred by their lack of funds, Ania and Rosie came to the conclusion that heading online was the best choice. This led to the creation of an all-inclusive e-commerce store, Whistle & Bango, a made-to-order bangle company headquartered in London. Continue reading

December 14, 2015

2015’s most timeless pieces of social media marketing advice


Photo by MaritimeMedia (Creative Commons BY)  

Video production: On the upswing for brands in 2016.

Post by Megan Totka

It’s nearly the end of 2015 and we’re all reflecting on our marketing efforts and all things social media. It will be 2016 before we know it, and in order to put our best social media marketing efforts forward, it’s time to consider the best pieces of advice we’ve come across this year so you can take it with you into the new year.

Post consistently

1This bit of advice is given frequently and is one of many traits of successful social media marketers. Posting on a regular basis is still one of the best ways to guarantee some form of engagement. It keeps things going between campaigns and it ensures that your brand in on people’s minds. Whatever you do, don’t come up missing.
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December 3, 2015

Create an inspired Facebook feed

Photo by Mihai Simonia / Shutterstock

Getting to know your customers is a good first step

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Post by Megan Totka

MeganTotkaWith recent changes to Facebook’s feed notifications, it may be more of a challenge for businesses to hang on to that precious News Feed real estate. After all, you’re competing with funny cat videos and duck face selfies! But the more you know your customers, the better you can keep on the top of their “must see” feed.

Share relevant content

By knowing the topics your target market cares about, you can deliver useful content they’ll click, read, and share on Facebook. You’ll need to share more than just your own blog content. See what else is out there. Subscribe to RSS feeds of other blogs in your industry, and share content that others are posting on Facebook. (It’s also a great way to get some love back.) Continue reading

October 28, 2015

Does your social media campaign look legit?

The You can Win This bathing suit by Bikini Thief (Photo by Fashionby He)

Make sure your social media marketing doesn’t look like a scam

Post by Megan Totka

MeganTotkaCreating a compelling social media campaign can be difficult, particularly if there’s a lot of competition in your industry. In order to attract notice, you may find yourself using certain attention-grabbers that can send up read flags for some of your customers.

Below is our advice on how to make sure your campaign does not resemble common social media scams, so that you can use a safer method to draw attention to your brand — while retaining your customers’ trust. Continue reading