May 4, 2017

Social media to boost your business

A business gathering in London to discuss social media. (Photo by JD Lasica)

To increase your bottom line, first engage with customers

Post by Vicky O’Leary

Vicky O'LearyThere are now more than 2 billion active social media users around the world. This huge audience available to you through the click of a mouse and the tap of a keyboard is a fantastic resource for all businesses.

Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image.

If you’re a business owner and just beginning to use social media to promote your company, take heart: You haven’t missed the bandwagon. Most brands are still not making optimal use of the new social tools to connect with existing and new customers and potential brand advocates.

So if you’re just starting out on social, here are four basic ways you can use social tools to boost your business. Continue reading

May 2, 2017

4 reasons your content marketing isn’t working & how to fix it


Success comes from more than a few random blog posts & tweets

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka

MeganTotkaContent marketing can be a challenge to master. The Internet – and people’s interest in what’s on the Internet – is constantly changing, and if your content marketing strategy is not keeping up with the change, your content will be left in the dust.

If you’re not sure why your content seems to be falling flat in performance, here are four of the top reasons why content marketing campaigns fail and what you can do to get back on track.

You have no content strategy

Being successful at content marketing takes more than one or two blog posts a month and an idle Twitter feed. Sure, keeping your blog, website, and social media active are great steps to improving your content marketing, but that’s not all. Continue reading

March 20, 2017

How to use social media to create stellar webinars

Post by Adi Englander


The Internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool.

Continue reading

March 20, 2017

Top email platforms to convert social media followers into customers

How businesses can use email marketing to turn casual fans into paying buyers

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka

MeganTotkaBuilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? The most effective way is through email marketing. It’s such a powerful marketing tool that marketers earn on average $38 for every $1 spent on email marketing, making conversion of social media followers to email list participants so important to a company’s bottom line.

Social media and email marketing are different animals, of course. Liking a Facebook page does not always equal an opt-in for email notifications — but with some smart integration and timing, you can bask in the benefits of both.

Take a look at some ways to encourage your social followers to support you through email, too. Continue reading