December 1, 2016

The more the messier for search success

redbullhorn Chris AbrahamYou need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio. Leave everything else as close to as-is as possible. Please.

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November 30, 2016

We live in the age of the ‘Next Big Thing’

Old School is New School by Nate Paul

Post by Nate Paul

The latest and greatest smartphones are released every twelve months, rendering the last model about as useful as a paperweight (if you believe the marketing hype).  An entire industry has been built around Silicon Valley’s cult of disruption, a belief that we should always be replacing our old way of thinking and doing with new and exciting ideas.

It seems like nothing is safe from our love affair with newness.  In the coming years, cars will relieve us of the burden of sitting behind the wheel and smart refrigerators will relieve us of the worry of remembering to pick up milk.

Don’t get me wrong – I love technology. In fact, one of the most gratifying parts of my job is working with software and technology companies and the growth of their businesses. It’s hard not to be excited by the endless ways that innovation will change our lives for the better in the years to come. Continue reading

November 18, 2016

2 Google Demo Day award winners

BeerOrCoffee lets people who use a mobile app connect at a cafe (or elsewhere) in real time.

BeerOrCoffee lets people who use a mobile app connect at a cafe (or elsewhere) in real time.

Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers.

JD LasicaIhaven’t had time until now to write about Google Demo Day Women’s Edition, which drew hundreds of participants to Google’s Mountain View, Calif., headquarters on Nov. 3. Two of the startups won the top awards and garnered special praise, and I got to interview one of the startup’s founders.

Beer or Coffee

Perhaps the day’s most straightforward concept, yet tough to pull off, BeerOrCoffee is a Brazil-based startup led by Roberta Vasconcellos, named a “30 Under 30” mover and shaker by Forbes. Continue reading

November 16, 2016

Takeaways from Launch Scale 2016

Jason Calacanis & David Sacks

Launch founder Jason Calacanis chats with Zenefits CEO David Sacks at LaunchScale. (Photo by JD Lasica)

Solid advice for startup founders, from startup founders

Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers.

JD LasicaAs regular readers of Socialmedia.biz know, I’ve attended every Launch conference and every TechCrunch Disrupt conference since the very first one back in 2007. And the past couple of years, I’ve attended Launch Scale, a free invitation-only event put on by Jason Calacanis to provide startup founders with insights from industry leaders and fellow founders. (I’m the co-founder and CEO of Cruiseable.)

This year’s event, held Monday and Tuesday at BeSpoke in Westfield Centre in San Francisco, drew a few hundred founders to hear speakers such as angels/VCs Christine Tsai, Josh Elman, Cyan Banister, Jonathon Triest, CEOs David Sacks of Zenefits, Glenn Kelman of Redfin, Stacey Ferreira of Forge, James Siminoff of Ring, Mei Siauw of LeadIQ, author/futurist Robert Scoble and others.

Here are a few highlights and takeaways that founders who weren’t able to attend should find useful. Continue reading

November 2, 2016

No more one trick ponies: Why unbundling is proving to be a fad

apps

Credit: CC BY-SA 2.0, [email protected], Flickr

The end of unbundling? How social apps are adding advanced functionality back into their platforms

Ayelet NoffBy definition, trends fluctuate over time. While ‘unbundling’ apps was a sweet notion, the consumer market is shifting to encourage consolidation and users are looking for a one-stop shop to fulfill their social addictions.

Specialized apps that were originally designed to be a social platform focusing on one thing, whether it’s private messaging, sharing pictures, phone calls, or another means of communication, are now expanding to incorporate new features. More and more this is diluting the simplicity that originally made them unique and appealing. Now, developers are on the move to create one social app that will be the go-to for everything whether you want to talk, message, or just send pics. Continue reading