May 11, 2016

Why influencer marketing is an essential part of brand marketing strategy

Photo Courtesy of Buzzoole

New strategy provides proven effectiveness in reaching target audiences & increasing engagement

Ayelet NoffThe days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Consumers are bombarded by so many ads daily that they have learned to completely tune them out.  Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads.

So what does this mean for brands? Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In the field of commercial advertising, this means persistently changing up content and images, as well as employing targeted advertising to gain users’ continuous attention.

Though these are sometimes effective methods to combat consumer’s fatigue, the cost of display advertising is so high, that frankly, for some companies it just isn’t worth it. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. Continue reading

May 9, 2016

Sharon Ryan, your newspaper group has a delivery problem

Sharon Ryan was named president and publisher of the Bay Area News Group two years ago.

Sharon Ryan was named president and publisher of the Bay Area News Group two years ago.

JD LasicaIt’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice.

I’m an entrepreneur, as well as a former journalist, so the one thing I can’t afford is to fritter away time. But I’ve been on the phone almost nonstop with the San Jose Mercury News’ Circulation Department for the better part of two straight weeks.

As a young teenager growing up in North Jersey, my first job was as a newspaper “delivery boy,” as we were called then, and I made a point of knowing everybody on my route by heart, as I raced my bicycle to deliver the afternoon Bergen Record to everyone right after school. If I missed someone on my route, I would be horrified, and would rush out to get them a fresh paper. Continue reading

May 7, 2016

Test driving the 2016 Chevy Volt

Here’s my iPhone photo of the 2016 Chevrolet Volt.

A green smart car to help save the planet & have fun, but be aware of the tradeoffs

JD LasicaMore and more of us, directly or indirectly, are turning into brand advocates for the companies and products we love or admire. So I had no hesitation in saying yes when Chevrolet contacted me as part of a marketing outreach to “social media thought leaders” in California.

Would you like to try out the 2016 Chevy Volt for a week? they asked.

Sure, I said.

We’re fans of electric and hybrid cars, and bought a Toyota Prius a few years back. All I knew about the Volt was that it was hybrid-electric car with the emphasis on the electric. Soon I learned it was named 2016 Green Car of the Year by the Green Car Journal (which isn’t on my coffeetable but sounds like a credible authority).

The timing is interesting. The 2016 Volt will have a shortened model year, making way for the 2017 Volt’s arrival this coming right around now, according to published reports. Continue reading

April 18, 2016

Prep work for your social media business presence

How will your social media outreach program stand out?

5 questions to answer before you design a program

Post by Megan Totka

MeganTotkaThere is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. If you want to get the most out of running your business, social media is usually a good way to develop brand awareness and engage with customers too. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

You need to ensure you have the clarity, assets and strategy essential to cultivate a successful social media presence if you want to make social media work for your business. Not doing so is one of many ways that businesses fail on social media.

Here are five questions you should answer to reach that goal. Continue reading

April 12, 2016

Mobile app stats & growth trends you need to know (infographic)

Post by Andrew Gazdecki
CEO at Bizness Apps

Financial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Such a large potential for growth suggests that mobile stakeholders need research, and more research, to buttress their decision-making.

So we’ve done some homework and gathered the data to show you where the most growth is coming from in the app industry.

Both the iOS and Android platforms are projected to grow substantially by 2020, and as mobile technology continues to evolve, the potential for companies of all sizes to get involved in mobile sooner than later has never been more important.

Bizness Apps crunched the numbers based on app economy forecasts by popular app metrics site App Annie, so check out the infographic below to see the results: Continue reading