Post by Adi Englander
The Internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool.
How businesses can use email marketing to turn casual fans into paying buyers
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists
Post by Megan Totka
Building a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? The most effective way is through email marketing. It’s such a powerful marketing tool that marketers earn on average $38 for every $1 spent on email marketing, making conversion of social media followers to email list participants so important to a company’s bottom line.
Social media and email marketing are different animals, of course. Liking a Facebook page does not always equal an opt-in for email notifications — but with some smart integration and timing, you can bask in the benefits of both.
Take a look at some ways to encourage your social followers to support you through email, too. Continue reading
Chris Dlugosz / Creative Commons BY
Attract customers by building a relationship with your audience
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists.
Post by Megan Totka
Afew years ago, the catchphrase “content is king” sprouted up, sending marketers into a content creation frenzy. Now, there’s more than enough content available online to take us through the next eon! So marketers have to find other ways to interact with that content.
The result? Content curation. It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. And that, in turn, helps you build trust and connections with your audience. Continue reading
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers
Post by Megan Totka
If you’ve posted a video to YouTube and it doesn’t get a single view, it’s basically like it doesn’t exist. There are times this does happen, unfortunately, and it is quite frustrating. The platform sees a lot of action – nearly 300 hours of video are uploaded to YouTube every single minute. This makes it challenging for businesses that aspire to get their message out to the public. How to get your videos seen?
As a rapidly growing number of businesses home in on creating video content, it becomes essential that you find ways to make your brand stand out from the others so it doesn’t get lost in the noise. It takes time and skill to promote your YouTube channel, and making sure you do it well makes the difference between your content hearing crickets or getting a standing ovation.
Take a look at these three ways you can use YouTube video promotion and make sure your videos shine bright. Continue reading
Post by Andrew Gazdecki
With the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year.
Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools. If you are such an owner and do not already have a mobile strategy in the works, your New Year Resolution for 2017 should be to discover how to build an app for an affordable price.
Here are six trends that will impact mobile and contribute to its continuously staggering growth.
The year of the small business app
1The last couple of years have been named the Year of Mobile for various reasons. If there had to be a title for 2017, it’d likely be the Year of the Small Business App. Thanks to app building platforms, small businesses can use the best app makers for an affordable price. Despite their low cost, these apps still have a lot of the functions and design elements as those produced for hundreds of thousands of dollars. This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. That said, there is going to be a considerable rush by these small businesses to hit the mobile world faster than their competitors, which means you shouldn’t wait any longer to start putting a mobile development plan into action.
How Accelerated Mobile Pages can fuel your mobile marketing strategy
Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Post by Anna Rodriguez
A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. AMP is a Google-backed open-source project that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices.
In an increasingly mobile world, AMP is a tool or open source framework that speeds up browsing when you’re using a mobile phone or or tablets. Think of it an easy way to build lightweight web pages. Continue reading