January 12, 2017

Tips to boost your video marketing (infographic)

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Post by Take 1 Transcription

Studies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing.

Videos should have a unique message and should include ingredients that promote social sharing. Keep in mind that stand-alone videos can’t rank highly by themselves: Search engines can’t tell what’s inside the videos so they index only the text on your page. So you need to use an effective description with keywords in the title tag. With the proper use of SEO elements, your video can reach a larger audience. Continue reading

January 3, 2017

How to convert blog visitors to social media followers

Post by Adi Englander

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It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share.
But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up.

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December 14, 2016

All your best content may now be considered fake news

fakebook Chris AbrahamIt’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

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December 5, 2016

Micro-influencer marketing is the new long tail

dominoeffect Chris AbrahamI have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand online influencers at a time.

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