December 14, 2016

All your best content may now be considered fake news

fakebook Chris AbrahamIt’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

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December 5, 2016

Micro-influencer marketing is the new long tail

dominoeffect Chris AbrahamI have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand online influencers at a time.

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December 5, 2016

Ultimate SEO Checklist – 75+ effective techniques (Infographic)

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Post by Nirav Dave

nirav-dave-gravatarLet’s agree on the fact that SEO is a vast digital landscape that is forever evolving. Search engine optimization is the key factor that can improve your site’s visibility and ranking on search engines. So getting a grasp on what SEO techniques work and what tactics are no longer effective is essential for the growth and success of your online business.

Moreover, SEO itself consists of many on-page as well as off-page ranking factors (200 to be exact), and keeping a tab on all these strategies can be an overwhelming task. Additionally, you might find SEO guides that claim to be the “Ultimate,’’ and while some of the techniques employed may work, overall such methods are hardly ever useful.

Thus, if you have searched the Internet trying to find out the best SEO techniques to implement on your site and have not found one that best suits your business, no worries, because here is a genuine, up-to-date Ultimate SEO Checklist that can be used for all online businesses. Continue reading

December 4, 2016

Search + Social = Online Reputation

monopoly-go-to-jail-card-rt

Chris AbrahamI have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris, or now for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn.

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