June 14, 2017

8 creative ways to use customer feedback to improve your business


Lindsay Bremner / Creative Commons BY

How to evaluate & act on the information you gather

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka

MeganTotkaCustomer feedback is the most valuable information your business can collect. It tells you what your customers like and don’t like, who your best customers are, and where you are failing. It’s also a great predictor of future success.

The real value of customer feedback lies in what you do with the information. Here’s how you can evaluate and act on the info you gather.

Fix product issues

1A pattern of product issue dissatisfaction may indicate a problem with your product or simply a problem with your advertising. If you’re over-promising what your product can do, your customers will be disappointed. Before you build a reputation of dishonest dealings, you can fix it by improving your product to meet expectations or by making your messaging align more closely with your product capabilities. Make sure you run your product past a group of beta testers at each stage of release. Continue reading

May 11, 2017

Context is king: Overcoming the language barrier

Courtesy of Magicatwork

While the use of Natural Language Processing technology is invaluable, social media giants may still have some fine-tuning to do

Ayelet NoffAs Bill Gates famously said, “context is king.” This saying is now more relevant than ever before since we live in such a global world that is predominantly connected through social media. We can now connect with people in some of the world’s most remote locations in real time, and understand the languages they speak by tapping the power of social media.

These days, even the concept of six degrees of separation has changed — as we now live in a world with only four degrees of separation, a direct result of social media’s growing presence in every part of the world.

However, is language still a barrier we must overcome? Are we living in a world that is only semi-globalized because we cannot truly connect with someone who speaks another language? The answer is no. Continue reading

May 4, 2017

Social media to boost your business

A business gathering in London to discuss social media. (Photo by JD Lasica)

To increase your bottom line, first engage with customers

Post by Vicky O’Leary

Vicky O'LearyThere are now more than 2 billion active social media users around the world. This huge audience available to you through the click of a mouse and the tap of a keyboard is a fantastic resource for all businesses.

Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image.

If you’re a business owner and just beginning to use social media to promote your company, take heart: You haven’t missed the bandwagon. Most brands are still not making optimal use of the new social tools to connect with existing and new customers and potential brand advocates.

So if you’re just starting out on social, here are four basic ways you can use social tools to boost your business. Continue reading

May 2, 2017

4 reasons your content marketing isn’t working & how to fix it


Success comes from more than a few random blog posts & tweets

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka

MeganTotkaContent marketing can be a challenge to master. The Internet – and people’s interest in what’s on the Internet – is constantly changing, and if your content marketing strategy is not keeping up with the change, your content will be left in the dust.

If you’re not sure why your content seems to be falling flat in performance, here are four of the top reasons why content marketing campaigns fail and what you can do to get back on track.

You have no content strategy

Being successful at content marketing takes more than one or two blog posts a month and an idle Twitter feed. Sure, keeping your blog, website, and social media active are great steps to improving your content marketing, but that’s not all. Continue reading