December 5, 2016

Micro-influencer marketing is the new long tail

dominoeffect Chris AbrahamI have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand online influencers at a time.

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December 5, 2016

Ultimate SEO Checklist – 75+ effective techniques (Infographic)

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Post by Nirav Dave

nirav-dave-gravatarLet’s agree on the fact that SEO is a vast digital landscape that is forever evolving. Search engine optimization is the key factor that can improve your site’s visibility and ranking on search engines. So getting a grasp on what SEO techniques work and what tactics are no longer effective is essential for the growth and success of your online business.

Moreover, SEO itself consists of many on-page as well as off-page ranking factors (200 to be exact), and keeping a tab on all these strategies can be an overwhelming task. Additionally, you might find SEO guides that claim to be the “Ultimate,’’ and while some of the techniques employed may work, overall such methods are hardly ever useful.

Thus, if you have searched the Internet trying to find out the best SEO techniques to implement on your site and have not found one that best suits your business, no worries, because here is a genuine, up-to-date Ultimate SEO Checklist that can be used for all online businesses. Continue reading

December 4, 2016

Search + Social = Online Reputation

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Chris AbrahamI have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris, or now for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn.

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December 1, 2016

‘Fourth Transformation’ book: Brace for impact

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Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead

Title: “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”
Authors: Robert Scoble & Shel Israel
My rating: ☆☆☆☆☆
Release date: December 7, 2016 on Amazon

JD LasicaAt the Launch Scale conference in San Francisco on Nov. 14, technologist-futurist Robert Scoble held forth for 20 minutes wearing a mixed reality headset, allowing him to interact with the attendees (startup founders, angels and techies) while projecting a presentation behind him. “Within two years,” he said at one point, “everybody in this room will be wearing a glass. And you might say ‘I’m never going to do that,’ but I’m telling you right now, you will.”

A few minutes later he insisted: “You all are going to have this in 12 months or less.”

It was classic Scoble: forward-looking, brash, boundlessly optimistic, a bit aggressive on the time line, and passionate about plunging headlong into a blossoming new era — the age of spatial computing — which he and co-author Shel Israel lay out so vividly in their new book, “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything,” which goes on sale on Amazon in the next week. Continue reading