May 20, 2015

Content is king, so make sure your brand content stands out

by Ayelet Noff

What tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Here are three solutions: Snapchat Discover, Medium and LIFE IN HI-FI. Continue reading

March 5, 2015

Gary Vaynerchuk at Launch: Traditional media holding on for dear life

by JD Lasica

Gary Vaynerchuk at Launch: “We adore human interaction.” (Photo by JD Lasica) There were lots of remarkable moments at the eighth Launch Festival, which ended a three-day run Wednesday at Fort Mason in San Francisco: Investor legend Peter Thiel exhorting entrepreneurs to find a space and “create a monopoly.” Pundit Glenn Beck declaring, “We don’t need the media. I trust … Continue reading

January 5, 2015

Trends for 2015: Light apps, unbundled experiences

by Ayelet Noff

These days, the latest trend is apps becoming ‘‘light.’’ With unbundling becoming a growing trend, we’re starting to see more and more specialized apps with unique advantages. Continue reading

November 11, 2014

5 big ideas for Social UX success

by JD Lasica

Social UX is what you get when you combine social media and the user experience. Here are five ideas on how to implement social UX in your website development. Continue reading

January 30, 2014

Does your website suck? Let us count the ways!

by Chris Abraham

Chances are you haven’t updated your website architecture in several years. A lot has happened in the past few years — time to upgrade in a big way. And not just technology, usability, interfaces, accessibility, or interface, but also content. Continue reading

January 23, 2014

What the first ever Google Glass-powered interview says about the future of tech

by Ayelet Noff

The most exciting aspect about tech, for me at least, is the exponential nature of technological change. We can see this in the big tech changes of the past 100 years. A century ago, the big technological change came from the invention of cars and planes, 70 years ago it was TV, 40 years ago the personal computer. Now, the … Continue reading