June 23, 2015

The recipe for success that earned Lynda.com a $1.5 billion payday

by JD Lasica

Lynda Weinman, founder of Lynda.com, told the Traction conference about her path from small startup to online training giant that recently sold for $1.5 billion. Continue reading

June 22, 2015

Traction: How to spur growth for your startup

by JD Lasica

Takeaways from the first Traction conference, a two-day startup event held June 17-18, 2015, in Vancouver, British Columbia. Continue reading

May 20, 2015

Content is king, so make sure your brand content stands out

by Ayelet Noff

What tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Here are three solutions: Snapchat Discover, Medium and LIFE IN HI-FI. Continue reading

March 5, 2015

Gary Vaynerchuk at Launch: Traditional media holding on for dear life

by JD Lasica

Gary Vaynerchuk at Launch: “We adore human interaction.” (Photo by JD Lasica) There were lots of remarkable moments at the eighth Launch Festival, which ended a three-day run Wednesday at Fort Mason in San Francisco: Investor legend Peter Thiel exhorting entrepreneurs to find a space and “create a monopoly.” Pundit Glenn Beck declaring, “We don’t need the media. I trust … Continue reading

January 5, 2015

Trends for 2015: Light apps, unbundled experiences

by Ayelet Noff

These days, the latest trend is apps becoming ‘‘light.’’ With unbundling becoming a growing trend, we’re starting to see more and more specialized apps with unique advantages. Continue reading

November 11, 2014

5 big ideas for Social UX success

by JD Lasica

Social UX is what you get when you combine social media and the user experience. Here are five ideas on how to implement social UX in your website development. Continue reading