Webinars – Socialmedia.biz http://socialmedia.biz Social media business strategies blog Tue, 24 Apr 2018 10:34:28 +0000 en-US hourly 1 http://socialmedia.biz/wp-content/uploads/2018/03/cropped-favicon-socialmedia-512-32x32.png Webinars – Socialmedia.biz http://socialmedia.biz 32 32 The Goldilocks of Online Collaboration http://socialmedia.biz/2014/12/08/the-goldilocks-of-online-collaboration/ Mon, 08 Dec 2014 22:40:53 +0000 http://socialmedia.biz/?p=27863 Continue reading ]]> Goldilocks and the 3 BearsTarget audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamI love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for webinars or virtual classrooms. There is GoToWebinar, of course, but the price point sells me a mega-yacht when all I really want is a very lovely and blue sea capable sailboat. Join.me is the boat I tow to the launch but I needed something that I could take on an around-the-world blue water cruise. I don’t need an ocean liner for that and GoToWebinar starts at ocean liner.

ClickWebinar has been the Goldilocks solution for me.  While GTW starts at a minumum of 100 attendees for $79/month billed annually ($99 for month-by-month), ClickWebinar starts you off with only 25 attendees for only $22.50/month billed annually ($30 for month-to-month). If I need more, I upgrade.

In addition, you can brand ClickWebinar white label, allowing me to make it my own. I don’t know if you know this about me, but I have lived around the world and ran a DC-based business from Berlin, German, for a couple years. Like Join.me, ClickWebinar gets global. It’s been developed abroad and is known for its Simultaneous Chat Translation. Simultaneous Chat Translation allows attendees who are not native English-speakers to engage in the conversation via chat using their own language, automagically-detected, with the understanding that their Spanish, German (and 50 others as it uses Google Translate) will go from their native tongue (where they’re their smartest) to your native tongue (where you have the best comprehension).  The reason why it works is that there are a lot of people who may well comprehend English, for example, but might not feel a little shy about participating in English. It’s a very powerful equalizer, both for Q&A and for mutliligual training and support.

Of course, ClickWebinar also has all the other stuff: destop, browser, or presentaiton-sharing, audio & video conferencing, social media sharing, polling, moderated Q&A and chat, and meeting recording. Like Join.me and GoToWebinar, the littler and bigger, the too hard and too soft, the too small and too big, ClickWebinal also offers mobile support via tablet, Android, and iOS devices.

In a perfect world, I would be able to work from anywhere with absolutely anyone. Thank you, Internet. For me, it’s all about finding my Goldilocks solution, finding the solution that’s just the perfect fit for me.  Until now, I only knew about the dinghy and the yacht. It’s good to know that there are quite a few Enterprise-level solutions for the thing that we digital nomads find ourselves doing more and more: taking all of our meetings online, be it via a quick IM, Skype call, conference call, or full-fledged webinar.

For me, it’s all abou the perfect tool tool for the job. Not too big, not too little, but just right.

Can PR leave behind magical thinking for science? http://socialmedia.biz/2012/02/01/can-public-relations-embrace-science/ http://socialmedia.biz/2012/02/01/can-public-relations-embrace-science/#comments Wed, 01 Feb 2012 13:00:56 +0000 http://www.socialmedia.biz/?p=21159 Continue reading ]]> http://www.jesus-is-savior.com/Evils%20in%20Government/Communism/einstein-communist2.jpg

Don’t let your social media hypothesis dictate your conclusion

Chris AbrahamWhile neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data  to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret? Is your social media marketing campaign relying too much on magical realism, the power of positive thinking, and general superstition?

Or, are you so confident in your social media marketing plan that you really don’t care what your experiment says? That no matter how little pick-up you get in the media or no matter how few followers you garner or how little engagement, it isn’t your fault but must be because the market’s not ready for you or because you knew that social media marketing wasn’t effective anyway.

Well, that’s just bad science.

If you want to be an effective scientist, it is essential that you allow the results of your experiments — your observations — to speak for themselves.  While having a hypothesis going into the lab is always part one, allowing the empirical data to realign or even contradict your initial predictions is essential. That said, it’s hard on the ego to see something fail. It’s even harder to take the data as it comes and turn it into something useful in the end. This is how innovation happens, of course; and this is how scientific breakthroughs happen, too: not incrementally but in finding order in the chaos of unpredicted results.

There is a lot of bad science in social media marketing. Even a long decade after the Cluetrain Manifesto brought us the 95 theses that taught us that markets are conversations and that brands don’t own their brands anymore — a hypothesis that has proven itself prophetic — there are still many brands that have adopted blogs and social networks simply as new broadcast channels and have simply used social media as a handy way of listening in on the rude thing that people are saying about them.

Science is about testing and retesting and being willing to cut loose any and all processes that prove ineffective and moving those resources elsewhere

Science is about testing. Testing and retesting and being willing and able to cut loose any and all processes that prove ineffective and moving those resources into things that either work outright or show general promise. It is about not being attached to outcome. Finally, it is also about sticking to your guns and powering through on your commitment to seeing your experiments and your tests through. There are too many ghost towns littering social media that are the direct result of abandoned experiments, abandoned dreams — actually, more often, they succumbed to a crisis of faith.

The advertising industry has already adopted science and testing, but not because they wanted to. These were not men who had faith in science — they thought that advertising was an art. While early online marketing started to make advertising nervous, it wasn’t until Google launched AdWords that advertising began to evolve from art to science. The same thing is happening to direct marketing. From A/B testing to sophisticated engagement metrics, the science of advertising and marketing is becoming more de facto than fringe.

PR as the last bastion of magical thinking

PR is the last bastion of The Secret, the last bastion of superstition and magical thinking. The last business communication vocation that struggles against the harsh accountability of hard science, the cruel nakedness of quantitative metrics over the soft fuzzies of qualitative metrics.

Just because you’ve adopted social media doesn’t mean you’re modern. It is strangely possible to map your 19th century PR strategies onto a 21st century media platform without missing a beat. Take responsibility for your campaigns and do not let your hunches and experience dictate your successes and failures — let the data inform you and when it informs you that you’re just spinning your wheels, it is essential to do whatever it takes to adjust your campaign to maximize performance, amplify influence, and optimize for conversions.

Everything else is just doing the same thing over and over again and expecting different results, a sure sign of insanity — or so said none other than Albert Einstein.

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Free Social Media for Financial Services Webinar http://socialmedia.biz/2011/11/09/free-social-media-for-financial-services-webinar/ Thu, 10 Nov 2011 02:56:55 +0000 http://www.socialmedia.biz/?p=20685 Continue reading ]]> https://www3.gotomeeting.com/g2w/images/515825942/268997479228405019Chris AbrahamMy colleague Mike Moran over at Biznology is offering a complimentary 30-minute webinar, Organizational Social Media for Financial Services: How to Start from Within, on Nov. 15 from 11:00 AM – 11:30 AM EST. Registration is free and it promises to help the financial services industry make social work for their financial services business:

  • How ready is your organization for social media?
  • Do your employees know the rules of the road and how to comply with them?
  • How do you turn the vast amount of data from social media into insights?
  • How do you get the social expertise on board?
  • How do you constantly measure and evaluate your efforts?

There promises to be a lot of great stuff in there. Folks in heavily regulated industries such as finance and pharmaceuticals are afraid of their own social media shadow, and Mike’s the man to show them the way. Here’s some more information about the Organizational Social Media for Financial Services: How to Start from Within webinar:

Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. With the economic meltdown of recent years, mortgage crisis and uncertain outlook, banking on relationships and the business of social networking has never been more critical. But achieving this starts from within your organization. Financial services companies must decide what they want to improve using social media — brand reputation, customer acquisition, customer retention, customer service, or even new product development? While adoption has been slower, financial services companies that successfully listen to both their customers and the public can discover new measures of customer engagement. Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

I just registered because I have yet to be able to convince the financial services industry to explore social media so I can’t wait to learn. And, to disclose my association, I blog weekly for the Mike Moran’s Biznology blog and my company, Abraham Harrison, is a sponsor along with American Banker, American Banker Magazine, Bank Technology News, and Marketing Pilgrim.

The Future of Enterprise Webcasting http://socialmedia.biz/2010/11/03/the-future-of-enterprise-webcasting/ Wed, 03 Nov 2010 16:31:26 +0000 http://www.socialmedia.biz/?p=16791 Continue reading ]]>

Kevin Hill, Intuit, Shaun McIver, Thomson Reuters, KC Hundere, Glendale Community College

Demand for video in the enterprise is increasing, as are the complications

David SparkI’m at Streaming Media West this week in Los Angeles covering the event for Ignite Technologies, a content delivery network for distribution of video within the enterprise. For more of Ignite’s coverage from Streaming Media West, check out Ignite’s blog.

In the enterprise, your colleagues don’t care about webcasting’s exciting features. All they care about is that it works. That means can I hear it and can I see it? If you can’t satisfy that problem, which is tantamount in itself, all the flashy extras are useless. While not exciting, the issue of just “getting streaming video in the enterprise to work” was the top concern during the session “The Future of Enterprise Webcasting” at the Streaming Media West conference in Los Angeles.

On the panel discussing this subject were:

  • Moderator: Eric Hards, Manager, Digital Media Services, Lockheed Martin Space Systems
  • Kevin Hill, Mgr., Collaboration Systems, Intuit
  • Shaun McIver, Global Head of Multimedia Solutions, Thomson Reuters
  • KC Hundere, Director, IT, Glendale Community College

The panel covered a wide range of issues. In no particular order, here are some of the concerns, realizations, and solutions brought up during the panel discussion:

  • The single most important change that has to be made over the next couple of years is solving for reliability over the LAN and WAN. Features are secondary. It’s got to sound and look good.
  • Bottom line high quality audio must be first. High quality video is secondary.
  • In the education environment demand for better production quality is increasing. Educators, administrators, and students are  looking for something more than just a camera in the back of the classroom.
  • While there was some talk of mobile distribution and viewing, it wasn’t the focus. Their main desire is to easily create and distribute desktop presentations to PCs. While they’re not as concerned with mobile now, they know that will change over the next few years.
  • Video distribution is an intimate way to tell people about a change in the company environment. Much of the video they’re distributing was produced using Flip cams. The lack of production value is actually beneficial. It makes things look more real.
  • Students at Glendale Community College are actually skipping their desktop video environment for mobile video shooting, production, and distribution.
  • At Intuit they rely on their VPN for distributing content to home offices.
  • Do we need HD content to the desktop in the enterprise? Corporate communications people want 1080p to the desktop. Back in IT land they try to get those people to come back to earth. HD is more of a term. They’re trying to solve for high quality not technically what we know as “high definition.”
  • If you build video press rooms on websites, you must have true HD quality video because television stations will download the video and use it for broadcast.
  • There isn’t a huge push for HD internally…yet.
  • There is a competition to maintain eyeballs within the enterprise. It’s really important to always be thinking about “infotainment.” How do you keep people’s attention for 45 minutes on some corporate information? It’s really easy for your audience to lose interest.
  • Are metrics on viewership important? At Glendale Community College, no it’s not. They’re currently not measuring anything. As a result, it’s not clear whether their video distribution is actually benefiting the students. How they handle this is just through general polling. At Intuit, they just have general viewership information. They don’t know where the people drop off within a program. They want this information to help leaders and producers craft better content.
  • As per measuring who’s monitoring these videos, none are doing it right now. They’d like to target videos to certain people.
  • Security at Intuit and Lockheed Martin Space Systems is purely through private links. If you have the link you can get access to the content, but it’s not indexable, so therefore it’s security through obscurity.
  • Thomson Reuters creates true security for video content. They only allow certain IP address blocks to have access, or they make content only available through referral links. They also have password protection options for videos. Turns out that content security is the number one feature that is requested at Thomson Reuters which offers a video creation and distribution solution for the enterprise.
  • Intuit discovered that having a running social commentary service increases viewership and engagement. Another nice benefit of social engagement like Twitter streams is that viewers end up rating the quality of the video much higher. At Intuit, they discovered that with social engagement tools along the video, viewership slowly ramps up for the first half of the program.
  • Intuit doesn’t have a dedicated video Network Operation Center (NOC), but they are creating a dedicated team where streaming video is their full-time job.
  • At Thomson Reuters they’ve created Webcast Operation Centers (WOCs)
  • For home office delivery, Intuit sends streamed video (300-400 Kbps) over their VPN.
  • None of the panelists were using peer-to-peer technology to distribute video. They haven’t seen huge demand in the market for it. Lockheed was looking at it to reduce costs at their different sites and the reason it didn’t get off the ground is because there weren’t enough viewers in the different remote locations.
  • The enterprises have decided not to try to build their own solutions for publishing and distributing the content. They’ve found that all the additional features like calendaring and social media are all valuable and worth purchasing instead of building.
2 plans to integrate your Social Web presence http://socialmedia.biz/2010/02/28/2-plans-to-integrate-your-social-web-presence/ http://socialmedia.biz/2010/02/28/2-plans-to-integrate-your-social-web-presence/#comments Mon, 01 Mar 2010 02:46:26 +0000 http://www.socialmedia.biz/?p=15030 Continue reading ]]> Integrating Your Social Web Presence: Two Sample Plans

View more presentations from Deltina Hay.

Deltina HayKeeping your Social Web accounts up to date can seem overwhelming, but there are ways to make the process more painless. This presentation on Slideshare outlines two sample integration plans you can implement to help streamline your Social Web presence.

Let’s say that you have a blog as well as accounts on Facebook, LinkedIn, Twitter, Flickr and YouTube. Using either plan, you’ll want to streamline such tasks as updating your status updates, distributing your images and distributing your video clips.

It is part of the Webinar “Integrating Your Social Web Presence,” which is based on my book A Survival Guide to Social Media and Web 2.0 Optimization.

As always, Socialmedia.biz read­ers also get a spe­cial price of $16 (ship­ping included — retail $24.95) for this book — just click the buy now button.

In this series
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Build your industry voice with social media http://socialmedia.biz/2009/08/05/build-your-industry-voice-with-social-media/ http://socialmedia.biz/2009/08/05/build-your-industry-voice-with-social-media/#comments Wed, 05 Aug 2009 12:00:57 +0000 http://www.socialmedia.biz/?p=13956 Continue reading ]]> Building Your Industry Voice with Social Media

View more presentations from David Spark.

David SparkAbove is an edited version of a presentation I led in Toronto as part of a social media road show sponsored by Intertainment Media, owners of Itibiti Systems.

The companion article to this presentation is titled “14 Successful Techniques for Building Your Industry Voice with Social Media” (view on docstoc, download PDF, Summary of article). The article includes many more examples than you’ll see in the presentation (time: 38:44).

During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I’ll be writing a lot more about this subject.

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How to blog on WordPress.com video tutorial http://socialmedia.biz/2009/05/25/how-to-blog-on-wordpresscom-video-tutorial/ http://socialmedia.biz/2009/05/25/how-to-blog-on-wordpresscom-video-tutorial/#comments Mon, 25 May 2009 15:38:54 +0000 http://www.socialmedia.biz/?p=13349 Continue reading ]]>

Chris AbrahamI recorded a video back in November 2006 titled WordPress.com – Step-by-Step Tutorial on How to Blog that has garnered 145,036 views. However, WordPress.com has gone through a number of look-and-feel updates in the last three years, so I thought I would update the video.

Updated WordPress.com – Step-by-Step Tutorial on How to Blog

Chris Abraham walks you through how to join the fastest-growing and most elegant free blogging service, WordPress.com.

Follow along from the simple act of joining all the way through set-up and administration.

Become a blogger in less than an hour. Most folks only need the first 15 minutes to get started.

Chris is a professional blogging instructor. Enjoy!

All of you have been asking me to update my step-by-step tutorial on how to use WordPress.com as a blogging platform — please check it out and please let me know what I have missed.

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Webinar on social networks and the news http://socialmedia.biz/2009/05/10/webinar-on-social-networks-and-the-news/ Mon, 11 May 2009 05:34:42 +0000 http://www.socialmedia.biz/?p=13231 Continue reading ]]> news u class

JD LasicaI‘m flying to the venerable Poynter Institute — journalism’s high church — to give an online Webinar titled, Social Networks: Engaging Users With News, part of a 10-week class for newspaper editors being put on by the Knight Digital Media Center.

Although the newspaper folks get the Webinar as part of their curriculum, it’s also open to the public, and Poynter is expecting several hundred people to sign up for $25 a pop.

I wrote a bit about this last month. Details:

What: an online presentation on how news organizations are using — and should use — social media tools to engage users and present content.
When: 2 pm ET/11 am PT Tuesday, May 12. The hourlong talk will be followed by a half hour of Q&A via chat.
Register here (first-time users need to go through a brief registration process)

In this Webinar we’ll cover how to:

  • Promote your content on popular networks
  • Use social media tools to engage users on your sites
  • Get help from citizen reporting and other content from users
  • Use social networks to give voice to the public and enable community action

For those who can’t make it or can’t afford the registration fee (Poynter is offering scholarships for the Webinar), I’ll be putting my presentation on Slideshare.net in a week or two, containing examples of some of the more interesting experiments happening out there.

Free social media marketing Webinar http://socialmedia.biz/2009/05/10/free-social-media-marketing-webinar-this-thursday/ http://socialmedia.biz/2009/05/10/free-social-media-marketing-webinar-this-thursday/#comments Mon, 11 May 2009 03:26:00 +0000 http://www.socialmedia.biz/?p=13226 Continue reading ]]> Chris AbrahamDigital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!

The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.

Register Now!

Here’s the rundown:

How to Do Social Media Marketing:
Bloggers, Social Networks, Metrics, and More

Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.

Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.

But social media marketing isn’t monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success. Sign up for this webinar to find out how to:

  • use Twitter wisely and well
  • reach out effectively to bloggers
  • drive success with social networks
  • combine fronts to multiply your success
  • get your audience to help you reach out
  • measure and understand your success (and failure)

Plus many more techniques to help you master social media.

Sally Falkow is a veteran of the PR industry. She has since translated her experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations. Sally is the author of the Proactive Report and co-developer of PRESSfeed, a social media tool for PR and marketing professionals.

Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. Chris is a pioneer in online social networks and publishing, and specializes in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

This webinar will take place live on Thursday May 14th at 1 PM EST and 10AM PST. It will include audience participation and will be recorded and made available on demand within two days. Register now!

Register Now!

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Twitter for business Webinar video and slides http://socialmedia.biz/2009/05/06/twitter-for-business-webinar-video-and-slides/ Thu, 07 May 2009 05:49:40 +0000 http://www.socialmedia.biz/?p=13203 Continue reading ]]> How To Use Twitter Effectively for Business and Advocacy

Chris AbrahamLast week I announced a free Twitter Webinar titled, How to use Twitter effectively for business, advocacy and policy and wanted to share both a video recording of the Webinar as well as all of the slides that I presented, so that you can easily explore everything yourself.

To keep everything together, I chose to offer a hybrid here for you, mashing up the hourlong YouTube video with the deck using SlideShare — it’s pretty cool. That said, if you don’t like the mash-up, you can get the YouTube video here and you can get the Slideshare deck here, all separate. I hope you enjoy!