Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading
My colleague Mike Moran over at Biznology is offering a complimentary 30-minute webinar, Organizational Social Media for Financial Services: How to Start from Within, on Nov. 15 from 11:00 AM – 11:30 AM EST. Registration is free and it promises to help the financial services industry make social work for their financial services business: How ready is your organization for social … Continue reading
I’m at Streaming Media West this week in Los Angeles covering the event for Ignite Technologies, a content delivery network for distribution of video within the enterprise. For more of Ignite’s coverage from Streaming Media West, check out Ignite’s blog.
In the enterprise, your colleagues don’t care about webcasting’s exciting features. Continue reading
Keeping your Social Web accounts up to date can seem overwhelming, but there are ways to make the process more painless. This presentation on Slideshare outlines two sample integration plans you can implement to help streamline your Social Web presence.
Let’s say that you have a blog as well as accounts on Facebook, LinkedIn, Twitter, Flickr and YouTube. Continue reading
Socialmedia.biz partner, David Spark, shares a presentation he led in Toronto and explains how you can build your industry voice through social media. Continue reading
I recorded a video back in November 2006 titled WordPress.com – Step-by-Step Tutorial on How to Blog that has garnered 145,036 views. However, WordPress.com has gone through a number of look-and-feel updates in the last three years, so I thought I would update the video.