November 14, 2012

Snoox: Recommendations from friends, not strangers

by JD Lasica

Snoox, a new social recommendations engine has launched and is showcasing the power of peer recommendations. Snoox aspires to be a social application that helps users to share recommendations for the things they love and to find the best of everything. Continue reading

April 16, 2012

A Success Summit for green business entrepreneurs

by Guest writer

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?

Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series. Continue reading

January 4, 2012

Become a big fish by starting in a smaller pond

by Chris Abraham

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your … Continue reading

November 16, 2011

Set up your Google+ brand page the right way

by Chris Abraham

Last week, I wrote Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible. Continue reading

March 29, 2011

Live stream of Web 2.0 Expo

by JD Lasica

Starting this afternoon, you can watch the keynotes of Web 2.0 Expo in San Francisco via LiveStream (above). I’ll be attending today’s sessions but will miss the late afternoon keynotes because I’m giving a presentation on social media at the Commonwealth Club.

The live stream above should start at 3:45 pm Pacific time (6:45 pm EDT). Continue reading

Category: Events, Social media, Web 2.0, Web/Tech
February 22, 2011

4 reasons why your brand should create its own APIs

by JD Lasica

In Silicon Valley, open APIs have long been a staple of how tech companies do business. Twitter has an API. Facebook and Yahoo! have APIs. Google kick-started the API phenomenon with the Google Maps API. eBay and pioneered APIs as a lucrative business model.

Now an increasing number of brands are getting in on the action: Best Buy, Sears, MasterCard, MTV and Rhapsody now sport APIs alongside upstarts like HotUKDeals, Zappos and Continue reading

Category: JD Lasica, Social marketing, Social media, Web 2.0, Web/Tech