February 16, 2012

Round two for forums and message boards?

by Chris Abraham

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new money to boring old money. … Continue reading

February 1, 2012

Can PR leave behind magical thinking for science?

by Chris Abraham

Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading

September 23, 2009

The new Second Life reinvents itself

by Chris Abraham

Linden Lab CEO Mark Kingdon and me chatting At the end of this past June, I wrote a simple blog post for DigitalNext addressing why I personally believe that the current hype around Twitter will be more sustainable than the short-lived Second Life craze. Bottom line, “Twitter is light, cheap, open and permanent, whereas Second Life is heavy, expensive, closed … Continue reading

July 1, 2009

People with passion fuel social media

by Chris Abraham

When I wrote Twitter Is What Second Life Wasn’t: Light, Cheap and Open I was addressing something simple, “the hype surrounding Twitter may well be hype but isn’t the same sort of hype that Second Life enjoyed 2-3 years ago, and here’s why.” Well, I forgot how passionate Second Lifers are and so it goes.  So it was delicious to … Continue reading