March 24, 2014

Do your Twitter followers matter to your brand?

by MediaShower

Building a good Twitter account can be a vital part of your brand’s online marketing presence, but stay aware that what you say and who you say it to can have a far-reaching impact on your reputation. It’s far better for your business in the long term if you build your Twitter reputation slowly. Continue reading

March 19, 2014

Stop begging on social, it looks pathetic

by David Spark

If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated. Earned attention comes from an investment in your community with real returns, not just superficial social shares. Continue reading

February 27, 2014

Add these 6 tools to improve your social workflow

by MediaShower

The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency. Continue reading

February 5, 2014

The wrong and right ways to use humor on Twitter

by MediaShower

We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience. Continue reading

January 29, 2014

Social media may not be 100% free for much longer

by MediaShower

Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution. Continue reading

December 16, 2013

5 successful Twitter campaigns by brands

by Guest

Here are some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses. Continue reading