The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency. Continue reading
February 27, 2014
Add these 6 tools to improve your social workflow
BROWSING CATEGORY Twitter
February 5, 2014
The wrong and right ways to use humor on Twitter
We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience. Continue reading
January 29, 2014
Social media may not be 100% free for much longer
Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution. Continue reading
December 16, 2013
5 successful Twitter campaigns by brands
Here are some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses. Continue reading
September 16, 2013
Twtrland: Find the top influencers in your sector
Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading
September 9, 2013
Using social media to market your small business
If you’re a small business, you need to start using social media. Here are tips on how to start using LinkedIn, Google +, Twitter and other sites effectively. Continue reading
