June 24, 2011

Create a social media strategy in four steps

by Deltina Hay

This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to … Continue reading

June 21, 2011

A social media analysis in six steps

by Deltina Hay

Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target market as well as the … Continue reading

June 9, 2011

A blueprint of how to succeed in social media

by Christopher Rollyson

  Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how one defines social media, it … Continue reading

May 26, 2011

Word of mouth marketing flaws exposed

by Christopher Rollyson

“Miracle on 34th Street”: Lesson for today’s marketers?   Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading

February 2, 2011

Social businesses: Glimmers of a macro trend

by Christopher Rollyson

Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I … Continue reading

December 20, 2010

What to look for in social media execution

by Jessica Valenzuela

You’re not a techie nor a media person and don’t know anything about social media tools? Start small. Really small. Continue reading