December 3, 2012

Build social media equity, then spend it!

by Chris Abraham

Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections. Continue reading

November 26, 2012

Should you farm out some of your social media chores?

by Chris Abraham

Your company needs a social media strategy, but you may not have time to maintain all of your outlets regularly. Find out how a hybrid approach with a partially outsourced system may be right up your alley. Continue reading

June 14, 2012

Brands: How to cut your exposure to Facebook business risk

by Christopher Rollyson

Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable. Continue reading

March 19, 2012

4 simple steps to measuring social media success

by Deltina Hay

Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.

This article can help you develop an individualized, social media measuring framework. Follow these four steps: Continue reading

July 26, 2011

Will auto-posting stunt the reach of your Facebook posts?

by Deltina Hay

Manually posts may give your updates more traction Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not? Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would most like to see in … Continue reading

July 20, 2011

Fire for effect when you can’t get a bead

by Chris Abraham

I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in these five years, from health … Continue reading