Istill run into executives and top-tier managers who think of social networking as an employee productivity drain. For anyone who shares a similar point of view, run to your nearest bookstore and pick up a copy of “Social Marketing to the Business Customer” by Paul Gillin and Eric Schwartzman (disclosure: I’m friends with both authors).
The book is chock full of meaty, real-world examples of how to grow your business using B2B and B2C strategies and tactics. Continue reading
Stash Tea lures newcomers with a sweepstakes and charms them with Tea Haiku Friday. The following is excerpted from Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook (Second Edition) by Dave Awl. Copyright © 2011. Used with permission of Pearson Education, Inc. and Peachpit Press. This is part 3 of a 4-part series on using Facebook … Continue reading
When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading
Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I … Continue reading
A new report from M86 Security is urging companies to update Acceptable Use Policies. Many companies are understanding the value of including social media in their practices, but are not yet sure how to address this in company policy. Continue reading
The movie trailer Early reviews are enthusiastic about film depicting early years of Facebook For those of us who live and work in the world of social media, Silicon Valley and technology, today’s opening of the movie The Social Network is a big deal. A close friend visited Facebook‘s headquarters in Palo Alto, Calif., a couple of days ago, … Continue reading