May 26, 2011

Toyota launches a social network for drivers

by Chris Abraham

Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality than ever before, and even … Continue reading

May 26, 2011

Word of mouth marketing flaws exposed

by Christopher Rollyson

“Miracle on 34th Street”: Lesson for today’s marketers?   Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading

March 18, 2011

Review: ‘Social Marketing to the Business Customer’

by JD Lasica

Istill run into executives and top-tier managers who think of social networking as an employee productivity drain. For anyone who shares a similar point of view, run to your nearest bookstore and pick up a copy of “Social Marketing to the Business Customer” by Paul Gillin and Eric Schwartzman (disclosure: I’m friends with both authors).

The book is chock full of meaty, real-world examples of how to grow your business using B2B and B2C strategies and tactics. Continue reading

February 9, 2011

Cheat sheet: Key principles of social media marketing on Facebook

by Guest

Stash Tea lures newcomers with a sweepstakes and charms them with Tea Haiku Friday.   The following is excerpted from Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook (Second Edition) by Dave Awl. Copyright © 2011. Used with permission of Pearson Education, Inc. and Peachpit Press. This is part 3 of a 4-part series on using Facebook … Continue reading

February 8, 2011

Warning signs that your company will become the next Enron

by David Spark

When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading

February 2, 2011

Social businesses: Glimmers of a macro trend

by Christopher Rollyson

Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I … Continue reading