Wondering why you should get involved with another social networking site? If you want to improve reach, cross post to Google Plus in addition to Facebook and Twitter and add some oomph to your SEO. Continue reading
When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading
Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize. Continue reading
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media consultants and digital PR teams … Continue reading
You can now share a photo directly through Twitter by uploading your photos to Twitter.com instead of through TwitPic, yfrog, Twitgoo or img.ly. Check out the site’s newest offering. Continue reading
Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking. Continue reading
