[author]We've all had it. Writer's block. You need to write something and there's nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you'll have chronic writer's block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons within … [Read more...] about How to get over social media writer’s block
[author]In September when Facebook introduced Timeline, its new profile interface designed to "tell your life story," many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power. While the long-term consequences remain to be seen, the short-term verdict is in, and … [Read more...] about Why Timeline is a colossal blunder for Facebook
[author]If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste? I volunteer … [Read more...] about Taste everything well before serving up your social media offerings
Don’t let your social media hypothesis dictate your conclusion [author]While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and … [Read more...] about Can PR leave behind magical thinking for science?
Everloop: The social network for kids from JD Lasica on Vimeo. [author]Got kids? Then you'll want to know about a social network that does a solid job of providing a social experience for children and tweens that's safe, secure — and not totally lame. I first met Everloop CEO Hilary DeCesare at the Stanford Summit last year, and caught up with her a short while back at … [Read more...] about Everloop: The social network for tweens