April 3, 2012

You don’t need to outrun the bear in social media

by Chris Abraham

The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just … Continue reading

March 9, 2012

How to get over social media writer’s block

by Chris Abraham

We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons … Continue reading

February 13, 2012

Why Timeline is a colossal blunder for Facebook

by JD Lasica

In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.

While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down. Continue reading

February 8, 2012

Taste everything well before serving up your social media offerings

by Chris Abraham

If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste? … Continue reading

February 1, 2012

Can PR leave behind magical thinking for science?

by Chris Abraham

Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading

December 19, 2011

Everloop: The social network for tweens

by JD Lasica

Got kids? Then you’ll want to know about a social network that does a solid job of providing a social experience for children and tweens that’s safe, secure — and not totally lame.

I first met Everloop CEO Hilary DeCesare at the Stanford Summit last year, and caught up with her a short while back at the Silicon Valley Innovation Summit, the third name for the perenniel event put on by the AlwaysOn Network at Stanford University.

Everloop fills an important gap in social networking, giving kids up to age 13 a secure online environment where they can interact and communicate with their friends and peers. Continue reading