February 13, 2012

Why Timeline is a colossal blunder for Facebook

by JD Lasica

In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.

While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down. Continue reading

February 8, 2012

Taste everything well before serving up your social media offerings

by Chris Abraham

If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste? … Continue reading

February 1, 2012

Can PR leave behind magical thinking for science?

by Chris Abraham

Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading

December 19, 2011

Everloop: The social network for tweens

by JD Lasica

Got kids? Then you’ll want to know about a social network that does a solid job of providing a social experience for children and tweens that’s safe, secure — and not totally lame.

I first met Everloop CEO Hilary DeCesare at the Stanford Summit last year, and caught up with her a short while back at the Silicon Valley Innovation Summit, the third name for the perenniel event put on by the AlwaysOn Network at Stanford University.

Everloop fills an important gap in social networking, giving kids up to age 13 a secure online environment where they can interact and communicate with their friends and peers. Continue reading

November 23, 2011

Amplify your good message with GaggleAmp

by Chris Abraham

Find out about GaggleAMP and learn how it can amplify your business’ message. One of the options, AutoAMP, allows you to automatically share other people’s messages through your social networks. Continue reading

November 16, 2011

Set up your Google+ brand page the right way

by Chris Abraham

Last week, I wrote Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible. Continue reading