How do you get from one to 100,000 users? This is the million-dollar question that everyone’s trying to answer, isn’t it? Check out these 10 tips for growing your brand. Continue reading
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable. Continue reading
Sure and steady wins out over the long haul They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management, but I guess I just did. Folks … Continue reading
Do you “check in” to shows while you’re watching them? Does that make your TV watching experience social enough for ya? Well, sorry to disappoint, but that thing you’re doing whenever you watch TV and check in to a show is going to have to be called something else, because social TV is quickly evolving to a different type of activity altogether, more fitting of that name. Continue reading
In a time of personal need, many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid. This provides a good reminder as to why social media is not just strategy or tactic, it is also a meaningful culmination of people engaging with each other in sometimes very human and powerful — loving — ways. Continue reading
As we all know, there’s a huge amount of data on the internet– the biggest challenge is sorting it all and finding what’s relevant for you. This is such a big challenge that there’s a whole branch of the tech industry, called Big Data, that is dedicated to finding, sorting, and doing something with all this information.
If you’re wondering how big “big data” is, Microsoft’s R&D center in Israel is focusing on finding new ways to use it. Continue reading