July 7, 2014

With their content drowning in a sea of social media, brands should look to their users for the rescue

by Ayelet Noff

Mobilizr, a new mobile startup, is helping to turn users’ social content into a promotional tool for brands. Continue reading

June 16, 2014

6 things to keep in mind when hiring a social media expert

by MediaShower

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators. Post by Andrew Lisa If you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice and – most importantly – … Continue reading

June 2, 2014

How to incorporate agile business techniques into your marketing

by MediaShower

The agile business philosophy adapts well to social marketing. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators. Post by Andrew Lisa Agile business – a philosophy that involves frequent, meticulous planning sessions followed by “sprints,” and then reevaluation – has been used in many industries to make businesses more flexible and competitive. The success of … Continue reading

May 19, 2014

4 new ways to use social to grow your business

by Guest

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business. Continue reading

May 12, 2014

Enlist the power of the crowd for your next live event

by Chris Abraham

Enlist the power of the crowd to spread the word about your next live event through social media. Chris Abraham explains why live events need a live feedback loop. Continue reading

May 1, 2014

Marshall Kirkpatrick on how to connect with social influencers

by JD Lasica

Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions. Continue reading