Social media marketing – Social media business strategies blog Tue, 24 Apr 2018 10:34:28 +0000 en-US hourly 1 Social media marketing – 32 32 4 ways to repurpose blog content in your email marketing strategy Mon, 12 Feb 2018 10:51:08 +0000 Continue reading ]]> content

Rework your blog’s greatest hits to get extra mileage

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists

Post by Megan Totka

MeganTotkaRepurposing content has long been used as a strategy for content creators who simply don’t have the resources to continuously create new content.

Over time, however, marketers have begun to realize that it can benefit them beyond just being an option to fill the calendar.

Armed with analytics and data about their previously created content, they have a better understanding of exactly what type of content has worked to help leads flow through the customer journey.

And with this information, content teams can repurpose their successful content into email campaigns that enable them to move customers further down the conversion funnel.

But how exactly do you successfully repurpose content for your email marketing strategy?

Let’s take a look at four options.

Convert your content into an infographic

1It’s no secret that visual content, in the form of both image and video, is being used more and more in today’s marketing landscape.

And for good reason. After all, the data shows that visuals are more engaging than text.

When you have written content that has already been successful, it offers a tremendous opportunity to further simplify that content into an infographic. Tools like Piktochart allow you to create infographics from prebuilt templates.

And by including visual content within your email campaign and customer journey, you’re giving your leads yet another reason to stay engaged with your emails.

Update old content

2If you’ve been maintaining a blog for any length of time, there’s a good chance that several of your articles feature outdated statistics and advice.

Take the time to update this content and use your email campaign as a way to inform interested leads about the changes.

This can also be a great opportunity to generate a fresh angle for a past topic.

Not only is keeping your content fresh essential for SEO purposes, but it also helps ensure that the content that’s part of your customer journey is maintaining its value.

Create an email series from long-form content

3Determine what pieces of long-form content have been well received by leads at different points of the customer journey.

From there, you can leverage the content by turning it into an email series that can be sent to leads based on where they are in the conversion funnel.

Here’s an example of how you can do this:

  • Introduce readers to the topic. Use the initial email to generate interest and curiosity about the topic of your email series.
  • Break down the series by subheadings. Each follow-up email can offer a breakdown of the different sections of your content.
  • Focus on actionable advice and usefulness. To keep your leads engaged throughout the email series, include as much actionable advice and usefulness as possible.

It’s important to understand that segmenting your email list is crucial here.

Your subscribers expect authentic, credible content and you want to be sure your emails are hyper-relevant to the leads you’re targeting.

By using email marketing tools like Campaign Monitor, businesses create customer journeys that delivery a series of emails based on one of your long form blog posts. These email automation tools can dynamically send emails based on how recipients behave.

For example, let’s say the blog post you’re using to create an email series with is about social media marketing across different social platforms. If a subscriber clicks on a link in your first email about Facebook advertising, they will automatically be sent future emails talking more about Facebook advertising.

This level of personalization generates more engagement and conversions than blanket email marketing strategies.

Create an ebook

4If you have multiple pieces of content that help form one of the stages of your conversion funnel, combine the content into an in-depth ebook.

From there, you can use the ebook to be sent as a freebie to leads in an attempt to expedite their journey through the conversion process.

This can also be a great re-engagement strategy for subscribers whom you’ve identified as inactive.

Start repurposing for email

When done right, repurposing your successful content can dramatically increase email engagement rates. Give the strategies above a try and find out how they can help you move your leads further down the conversion funnel. And let me know if it works!

Megan Totka is the Chief Editor for helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at
SentiOne Review: Monitor and Augment Your Social Media Presence Thu, 21 Sep 2017 08:22:06 +0000 Continue reading ]]> Post by Adi Englander


The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust.

The difference between the two outcomes is often determined by your proactiveness. Are you actively participating in online communities? Do you stay in tune with your target market?

Fair enough, you probably have a lot on your plate as an online business owner or marketer. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne.

In this post, we’ll cover everything there is to know about SentiOne to help you decide if it matches your brand’s specific needs.

What is SentiOne?

Simply put, SentiOne is a social media monitoring and reputation management platform. It will help you listen, analyze, and respond to any conversation in your specific market (among other things).

By doing so, you can accomplish the following things:

  • Identify Current Trends in Your Niche

By listening to conversations and searching for popular posts, you can identify trending topics which you can absorb in your content marketing strategy.

In some cases, it can also help you gain ideas for your product development.

  • Connect with Leads

With social listening tools, you can specifically look for brand mentions and connect with users that have a strong purchase intent. It will also help you reach out to prospective influencers and brand ambassadors.

  • Correct Misinformation

Sometimes, your competitors or customers who had a bad experience with your product may spread false information that can harm your reputation.

While there’s no surefire way to prevent this, you can lessen or reverse the damage by responding as quickly as possible.

Using SentiOne

Just like most modern cloud-based tools, SentiOne has a minimalistic approach when it comes to its user interface design.

It’s simple, ergonomic, and definitely easy to navigate.

After signing up to SentiOne, you have the option to run through their tutorial. This is recommended if you’re absolutely new to social listening.

Sentione Welcome

Fortunately, SentiOne’s learning curve is comparable to a mobile app, which means you should be fine even if you choose to jump straight into the action.

If you’re booting SentiOne for the very first time, you’re immediately brought to a three-step project setup:

Monitor Sentione

Depending on your goals, you can choose whether to track a brand name, a social media profile, or general topics that are relevant to your business. But if you really want to know what this platform can do, then you should choose the “Advanced Project Configurator”, which allows you to track as many keywords as you want:

Project Creation Sentione

At this point, you should begin to notice the fluidity of the platform. As you insert keywords under “Project rules”, results will begin to show up in the live preview area.

Another noteworthy feature would be the rule filters. They allow you to refine how keywords are searched from the specified source.

For example, under the “Facebook” option, you can choose whether to scan for keywords from fan pages, groups, or event pages.

Sentione Accounts

As the name suggests, the “Exclude” rule allows you to eliminate results that contain certain keywords or are written by a specific author.

This is useful if you want to avoid scraping results that pertain to competitors or similarly-named terms.

Feel free to use as many rules as you like in a single project. Just don’t forget to assign a project name you can remember.

Notable Features

Now that we have covered the basics, it’s time to move on to SentiOne’s more specific features:

Advanced, Real-Time Analytics

Upon creating your first project, the “Dashboards” tab will automatically be populated with real-time analytics. This is where you can have a bird’s-eye view of your social presence over time.

Real Time Monitoring via Sentione

Surprisingly, SentiOne can provide you with a goldmine of data in such a short amount of time.

In addition to a summary of mentions and content with your keywords, you can also observe your share of impressions, the gender distribution of your audience, the overall sentiment of users, and so on.

Customizable Notifications

The email alert feature is something busy marketers will surely appreciate. It currently has two modes: a daily summary that will regularly provide you with updates, and a critical alert that will only trigger if a specific mention exceeds a preset threshold.

Notifications Sentione

Quick PDF Reports

A social media listening tool isn’t complete without the generation of PDF reports. Fortunately, SentiOne makes this process a breeze.

In the “Reports” tab, you can instantly generate reports based on the data sets you select. You can also include your company logo for branding purposes.

Reports Sentione

These reports will then be available for download to other team members, which bring us to the next feature:

Collaboration with Other Users

Lastly, in the “Users” tab, you can create user accounts for every member of your team. Simply supply a user email, password, and adjust the permission options as you see fit.

Collaborate via Sentione

SentiOne is straightforward at the surface but offers a lot of depth in terms of customizability and analytics. Granted, the platform is still relatively new, but it’s already what plenty of social listening tools try to be.

It’s fast, easy to use, and avoids “analysis paralysis” by giving users full control on what they can see and hear.

Final Words

We live in a world where cloud-based tools are spawned left and right.

Although this may seem like an exciting time for online businesses, it can also be outright confusing.

Use too many tools in your business ecosystem and you’ll end up over-complicating your processes — use too few and you’ll have a hard time keeping up with competitors and their fancy toys.

Hopefully, the review above helped you determine whether SentiOne is the perfect fit for your needs. If you have any thoughts, concerns, or recommendations regarding the social media listening space, we’d love to hear about them in the comments below.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy Sun, 23 Jul 2017 17:04:53 +0000 Continue reading ]]> Post by Adi Englander


Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?


Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses.

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate, an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted.


Image source:

Most businesses using Elevate see significant traction, which makes sense given the power of employee advocacy as a tactic in general. Data from Smarp, another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. That’s a content distribution opportunity that B2B marketers should not overlook.

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. This sentiment can help promote a sense of cohesive culture and increase performance.

But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate. There are several alternatives that specialize in this niche and offer superior features and user experiences. You should be able to find one based on your specific needs and budget with ease, instead of just opting for the one offered by LinkedIn.

Here are my picks for the top alternatives to LinkedIn Elevate.

  1. Smarp

Smarp is an advanced employee advocacy platform, which has several useful features that LinkedIn Elevate doesn’t. These include gamification, internal communications and ROI-focused analytics.

With Smarp, admins can either share link updates or standalone content updates like text and images. Hence, you should be able to share content that will drive both traffic and engagement. You can schedule the update in advance and set a time to archive it in case it is time sensitive. You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure.

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs. Team members can also comment on the updates to engage with others from your company. These discussions can be used to not only share content of maximum interest in the future, but to also to collaborate for creating quality content for your blog. Employees can also easily find content they like, by using the topic navigation tabs at the top of the feed.

Smarp offers a responsive web app, as well as native apps for Android and iOS. This makes it easy for your employees to access suggestions and discussions, so they can share from anywhere.


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As mentioned above, Smarp has a gamification feature, with an employee leaderboard that helps to motivate shares. You can even integrate incentives like company swag, bonuses and charity donations, to sweeten the deal for top sharers. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality.

One of Smarp’s best features is its advanced analytics. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

  1. Dynamic Signal

Dynamic Signal is another leading employee advocacy platform. You can use it to post your latest industry news and company updates. Employees can access this information via a mobile app and stay informed about your company and the trends that matter in your niche, and they can share updates directly from the mobile app onto social networks like LinkedIn, Facebook and Twitter.

It integrates with Facebook Messenger and Slack, too, so that you can push share recommendations and messages to employees via these apps.

You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. This information can be used to strengthen company culture and to create content employees want to share on social media.

Dynamic Signals

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Dynamic Signal’s analytics tools allow you to track an item’s potential reach, which is based on sharers’ audience size. This allows you to target and engage employees with the right types of content. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used.

This is where Dynamic Signal shines most brightly. The emphasis here is on improving communications between employees and company management.

  1. Bambu

Created by the team from the social media management platform Sprout Social, Bambu is the fourth employee advocacy platform we’ll look at today as a viable alternative to LinkedIn Elevate. Bambu lets you craft and post custom social media updates, so that they are ready for sharing onto Facebook, Twitter and LinkedIn. You can include notes along with the content so employees understand the relevance, urgency and/or strategic context of the update.

The analytics reports on Bambu let you identify top sharers and performance per item of content, per channel and per user. The metrics on offer are extremely basic, but the visualizations are clean and accessible.


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Bambu’s calming user interface is definitely better than that of GaggleAMP. But the internal communication features aren’t robust enough, and while the “big three” social networks are likely to do the job for many organizations, others are looking to engage elsewhere as well. What’s more, there are no gamification features like on Smarp. This can reduce the number of shares posts get, as you can’t incentivise sharing nor create a sharing contest among employees.

For companies that are already using Sprout for their social media monitoring, measurement and scheduling, it probably makes good sense to add Bambu to the stack. Otherwise, the other tools in this article may be better matches for your advocacy needs.

  1. PostBeyond

One of the more helpful employee advocacy platforms, PostBeyond also offers solutions for brand resource management, employer branding, process management and social selling.

You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension. Content can also be sourced from social media, RSS feeds and even spreadsheets for bulk uploads. Items can be shared with all employees or certain combinations of employees, which are easy to manage via PostBeyond’s “Groups” admin panel.

In addition to native PostBeyond feeds, admins can send employees regular email updates with roundups of key items for viewing or sharing, simply by selecting a Group audience and ticking whatever item checkboxes are relevant.


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Employees can access PostBeyond on the devices of their choice and then share content on Twitter, LinkedIn or Facebook. Channel diversity is limited, but PostBeyond makes up for this shortcoming with the depth of analytics reporting on offer. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting.

The analytics here can reveal shares, impressions, comments and other engagement metrics, with the ability to easily slice this data according to audience geolocation or PostBeyond Group.

Activate Your in-House Army of Sharers

LinkedIn Elevate might be the best-known employee advocacy platform, but it is hardly the best. As you can see, there are plenty of alternatives, and each has its specialty. Smarp is the only complete tool, as it helps with content distribution, internal communication, gamification and ROI-focused analytics. Dynamic Signal mainly focuses on internal communication, while GaggleAMP is only about driving action on social media and other digital channels.

I recommend that you check out all the tools in detail by signing up for trials and demos, and then pick the one that fulfills all your functionality and budgeting needs.

Which tools do you use for your employee advocacy strategy? How have they worked for you? Please leave your comments below.

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Kimberly-Clark uses social quiz to woo talent Fri, 04 Nov 2016 17:00:56 +0000 Continue reading ]]> Welcome Original Thinkers WOTQuiz Kimberly-Clark WOT

welcome original thinkers quiz halloweenChris AbrahamAre you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor:

“You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. Your resourcefulness and ability to easily adapt to the latest input often makes you the one who finds answers to the most challenging questions.”

What did you get? Please be sure to let me know in the comments.

Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.

BOOve over Silicon Valley, Austin, TECHxas, and the Big Apple; welcome original thinkers to Neenah, Wisconsin, where young creative chemical and product engineers can find the job of their dreams.

wotemojisKimberly-Clark is looking for bright, talented thinkers who are eager to explore ideas, solve problems, and be part of collaborative teams and a performance-based culture that is focused on being number one in its markets. They’re using this online quiz to help prospective employees learn what kind of thinkers they are, what kind of jobs they’d best fit, and in the process, show that the 144-year-old paper and personal-care products company and its Neenah home base are cool and offers a balance of life that’s probably more fulfilling than a lot of other places. Kimberly-Clark’s culture is one where employees can and do routinely turn their ideas into winning, profitable and life-changing solutions.

As part of this campaign, my agency, Gerris Corp, is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR, Relish Marketing.

01-ot-emojis-donotsaveover-13I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. From HAIWatch to WOTQuiz!

Again, this is a campaign where we’re targeting influencer verticals in order to engage them, share the quick fun quiz with them, and then brief them on what the campaign’s about and why Kimberly-Clark is promoting a personality quiz in the first place.

So far, people are in love with the different types of personality types, including the dreamer, analyzer, disrupter, muse, adaptor, nonconformist, maker, and inventor.

Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook, LinkedIn, and Twitter.

01-ot-emojis-donotsaveover-14Sounds easy, but easier said than done. “If you build it, they will come” never works so we get to be the vanguard of the movement, sparking and catalyzing all viral-making fun!

In support of this campaign, we’ve built a gorgeous Social Media News Release (SMNR)—the nicest one we’ve ever built for a campaign, and we’ve registered a bespoke domain name,, to make sure everything is very simple and accessible to anyone we message.

Earned media micro-influencer marketing doesn’t need to be limited to consumer campaigns for unicorn companies like Skinny Coconut Oil. Earned-media micro-influencer marketing works beautifully in the service of hearts and minds campaigns such as quizzes, tests, and polls.

Let me know if you have any questions. If you’d like more information, feel free to contact me.

Via Biznology

10 social marketing influencers to follow Sat, 29 Oct 2016 13:02:14 +0000 Continue reading ]]> Here are some of the thought leaders who matter most in 2016

Post by Adi Englander

adi-englanderSocial media, like life, is a rollercoaster of ups and downs. It’s full of supporters and fans, as well as friction, surprises and risks.

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster.

Also, care needs to be taken when switching from platform to platform. Every social network is a unique world of its own, with separate sets of best practices. An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter.

Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos?

Fortunately, plenty of expert advice is available. While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers.

What follows is a list of 10 such influencers. If you’re looking for trustworthy guidance that’s sure to get results, consider these marketing leaders to be your mentors. Start checking in with them today!

Neil Patel

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. He was named one of the top ten online marketers by Forbes, and a top influencer on the web by the Wall Street Journal.

There aren’t many marketers or entrepreneurs who don’t know of Neil Patel. A knowledgeable social-media leader and entrepreneur from his youth, Neil is trusted worldwide as a source of inspiration and practical advice that always gets results.

The resources Neil founded – Crazy Egg, Hello Bar, Quick Sprout, and KISSmetrics – have been influential in the marketing world. His contributions to, Forbes, Entrepreneur, and Huffington Post have been indispensable to entrepreneurs and marketers alike.

Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom.

A quote to remember:

“Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.

First, 66% of all social media posts are or include images.

Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” (Read more)

Rebekah Radice

A seasoned marketer with over 17 years of experience, Rebekah Radice’s website has been voted a “2015 Top 10 Social Media Blog” by Social Media Examiner. She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014.

Rebekah is the CMO of the social-media engagement app Post Planner, and she co-founded the digital marketing agency Imagine WOW. She also co-founded Social Success Academy, a digital marketing agency and social media training platform designed to help businesses and brands build a vibrant online presence.

Rebekah is the author of a free resource called How to Use Social Media to Virtually Crush the Competition.” This ebook includes ten steps to use social media to position your business or personal brand as the go-to leader within your industry or niche.

A quote to remember:
“If there’s one social media question I receive more than any other it’s this…

With over 4.75 billion pieces of content shared daily on Facebook alone, how do you get seen? And more than that, how do you encourage your audience to take action?

While visibility and engagement are tough nuts to crack, my answer is simple. Get specific. Because without a clear call to action, your fans and followers have no directive.” (Read more)

Mari Smith

Mari Smith is one of the world’s foremost experts on social media marketing. She has been so influential that she’s rightfully earned the title “The Queen of Facebook.” In fact, Facebook has selected to partner with her as their leading Facebook Marketing expert.

Dun & Bradstreet Credibility Corp has said that Mari is one of the top ten Most Influential Small Business People on Twitter. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” And Forbes named her one of the Top Ten Social Media Power Influencers.

Mari is the co-author of a popular book called Facebook Marketing: An Hour a Day, as well as the author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

A quote to remember:

“Facebook Live is growing in leaps and bounds. Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Not just content marketing, but also looking ahead into the not too distant future for how you can integrate live video into your social customer care.” (Read more)

Sujan Patel

According to social-media marketing guru Sujan Patel, “When I’m not working 13.3 hours a day, 6 days a week, you can find me racing cars or motorcycles. If you look up, you may even see me jumping out of a plane.” Sujan puts this much passion into everything he does and writes.
The co-founder of Web Profits, he has worked with such well-known brands as KitchenAid, Sales Force, Yahoo!, Inuit, Zillow, and many others. Web Profits has established offices in the U.S., Singapore, Romania, and Australia.

Sujan is a key partner in software companies Mailshake, Narrow, Quuu and

He’s also the VP of Marketing at When I Work, which is “the easiest way to schedule and communicate with your hourly employees.”

A quote to remember:
“It’s important to take a break from ‘serious’ once in a while. It helps if that break is part of your brand/personal identity. Your followers are people, and people love to laugh. If you’re short on content ideas, work on drafting updates with some kind of emotional connection — especially if they’re funny. Emotion, stories and general levity can increase engagement and create positive association with brands.” (Read more)

Andy Crestodina

Andy is a sought-after content marketer, speaker and a web design guru who founded Orbit Media, a web design company out of Chicago that helps companies develop SEO friendly and ROI positive websites.

Andy was recently named #3 on a list of “10 Online Influencers in 2015” by Forbes. He’s also known as a top-rated speaker and a contributing blogger for many high end websites, where he shares his knowledge on topics such as content marketing, online marketing and web design.

Recently, Andy wrote a book called Content Chemistry, where he analyzes conversations with thousands of company on a journey to the ultimate content marketing strategy. The book has a theory based part, as well as actionable tips and marketing in practice chapter that ought to help any aspiring content marketer.

A quote to remember:

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.” (Read more).

Ian Clearly

Ian has spent the past 20+ years in technology and digital marketing. He founded RazorSocial, a leading site on Social Media tools. Ian says the following about RazorSocial: “Most people are afraid or unsure how to go about making online marketing work for them. We’re here to help set the record straight so you don’t waste precious time.”

Ian has been listed as owning one of the top internet marketing blogs globally by Inc. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. Also, he’s been included in the Top 40 Digital Strategists in a recent annual report by Online Marketing Institute, and a Top 10 Twitter Maverick in a recent Huffington Post article.

He has been published in, VentureBeat, MarketingProfs, Huffington Post, Social Media Examiner, and many other well-known online resources. He’s also a speaker at many international events, including Martech, Social Media Marketing World, Content Marketing World and Tbex.

A quote to remember:
“Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You could even change your ad based on what aisles they visited…
…the products they picked up

…the part of the shop they visited

…which cash register they went to

…or didn’t go to.



Facebook custom audiences are this and much more.” (Read more)

Eve Mayer

Eve Mayer is the CEO of Social Media Delivered – “a communications company leveraging social media tools to get business done using proven strategies.”

Eve was recognized by Forbes as 5th most Influential Woman in Social Media. CNN named her one of the Eight Women to follow on Twitter, and Inc. Magazine said she is one of 21 social-media marketers to follow on Twitter.

Eve is the Author of The Social media Business Equation, and Get It Girl Guide to Online Dating. She is currently working on her fourth book due out in early 2017 – Hypertransparency, The Commitment to Truth in a Company Culture and in Social Media that Leads to Joy and Profit.

She’s also a professional speaker, having spoken in over 50 cities and 6 countries for corporations, universities, nonprofits, associations and government organizations. Her speaking topics include Social Media, LinkedIn for Sales, Twitter for Business, Women Empowerment, Marketing to Millennials, Company Culture, and many others.

A quote to remember:

“There is no way to avoid failure. It’s going to happen, it has always happened, it will still happen. One of the great things about social media is that we can pivot and we can shift what we’re doing. So, if we go along and we measure; we see that things aren’t working, we can make some changes to see if they will work. Then, we have to be ok with letting things go that don’t work. And being ok with failing.”(Read more)

Krishna De

A highly regarded social-media influencer, Krishna De is also respected as a personal branding expert, live-stream strategist, mobile brand journalist, and a well-known keynote speaker.

In her practice, Krishna works with agencies to help them effectively integrate their inbound marketing. She also helps her agency clients communicate social-media frameworks and deliver social-media communications programs.

Because Krishna has lived and worked in Asia, North America, Western Europe and Eastern Europe, she has a breadth of experience in growing businesses internationally.

Krishna offers several free resources to spread her knowledge of effective social media practices. One of these resources is a live streaming interview series called The Live Stream Insiders Show.

A quote to remember:

“…Paying no attention to comments for your Facebook Live stream either by responding in the comments (which I do for the Live Stream Insiders show) or verbally referencing comments from the audience demonstrates that you do not value their attention and the time they spend with you.

The comments from viewers can also fundamentally change the tone and content of your live stream and even influence areas such as new product development, business processes and marketing communications of your products and services.” (Read more)

Mike Allton

An award-wining social media blogger, Mike is the editor at The Social Media Hat – an informative resource for small businesses and organizations. Through the Social Media Hat, Mike regularly shares articles discussing Social Media, SEO, Blogging, Internet Marketing and Business Technology.

According to Mike, “My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business.”

Mike’s consulting services include Social Media, blogging and SEO. He also helps clients use content to increase web traffic, generate leads, nurture leads through the sales cycle, and convert those leads into sales and customers.

He is also a HootSuite Certified Professional, and the author of The Unofficial Book on HootSuite: The #1 Tool for Social Media Managemen

A quote to remember:

“Facebook Reach has been going down for brands, and will likely continue to go down to as little as 1% in the coming years. To ensure the effectiveness of your Facebook activity, it’s critical that you create the kind of activity that your audience craves and Facebook rewards.

Right now, that means sharing images and video content. Even when you have an article you want to share, that share must be created as an image or video post rather than a link preview.” (Read more.)

Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker, trainer and author. Along with Guy Kawasaki, she’s co-author of The Art of Social Media: Power Tips for Power Users.

Peg has a total social media following of over 1.3 million followers on multiple channels, and manages a total social platform of 13 million followers. Covering all the major social media platforms, she frequently hears, “You’re everywhere!”

Working with global brands and leaders in the social media sphere, Peg has spearheaded successful campaigns with Motorola, Audi, Google, Kimpton Hotels, McDonald’s, Poo~Pourri, and Virgin. In her words, “I work with the best brands and make them even better!”

Peg has spoken at some of the largest conferences and events, such as a keynote at SXSW, International Association of Business Communicators, Social Media Marketing World, INBOUND, Blogher and Blogher Pro, Altitude Design Summit, and others.

A quote to remember:

“Every single community that grows on social media has its own unique DNA. While they may share some similarities, they will have different personalities based on the people, tone of voice for the people running the community, and rules – written or unwritten.

These unique elements make social media communities successful and sometimes fail. Understand that you’ll need to spend time actively engaged with your social media accounts to find out:

  • if people like your content
  • why people like to share it
  • how people are interacting with your photos and posts
  • when the best time to post is based on your fan base
  • if you’re posting the right amount”. (Read more).
How digital marketing is supplanting traditional advertising Thu, 13 Oct 2016 09:35:49 +0000 Continue reading ]]> social-media-jigsaw
greyweed / Creative Commons BY

Behind the huge shift toward social & online media

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers

Post by Megan Totka

MeganTotkaThe world of advertising has undergone a seismic shift over the past two decades. The arrival of widespread Internet access, high-speed connections and an explosion in smartphone use has seen spending on online advertising (including social media campaigns) go through the roof.

In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors.

The picture is less sunny for traditional advertising methods. Market share of radio, billboards, print advertisements and TV has been shrinking for years, and will continue to slip in an increasingly digital world.

The impact of e-commerce

We live in an interconnected, 24-hour world. While in the past “shopping” consisted of visiting a physical store during open hours, consumers of today can easily research and purchase anything they want, whenever they want, from just about anywhere on the planet.

The growth of online shopping, from an ill-trusted, niche pastime 20 years ago to an entirely mainstream activity today, gives buyers more choice than ever before.

The sellers of today are in competition not just with their local rivals, but with companies on the other side of the country, and even the other side of the world. And this battle is not being fought on the street — it’s being played out in the digital world.

In that environment, online marketing has a huge advantage over traditional forms. A consumer sees an ad, and a click sends her straight to the vendor’s website where a purchase — impulsive or otherwise — can be made in seconds.

Traditional marketing still has its uses — it can still create interest and desire, reach them when they’re not plugged in, and influence brand perception.

There’s a reason Amazon, eBay, Microsoft and countless others continue to use traditional media to complement their online presence — because it still works. It just doesn’t work quite as well, or in the same way, as online methods.

Technology has opened new doors

Online advertising was possible as soon as the general public gained access to the fledgling Internet, but technology limited what marketers could do.

The rise of social media and messaging has spawned a whole host of innovative new ways to connect with, talk to and listen to consumers

A graphic designer could knock together a pretty static banner, but that was about it — file sizes had to be kept to a minimum because connection speeds were so slow.

Pop-up advertising was also possible, if the user’s creaky desktop computer and whopping 4 megs of RAM could handle the trauma of another browser window opening. Life for online marketers was tough; eye-catching, ear-catching or attention-grabbing was easier with traditional methods and tried-and-true methods were what businesses trusted.

That rapidly changed. Today’s connections are fast, devices are powerful and technology has evolved to allow online marketers to grab the attention of consumers in ways rivals clinging to traditional methods simply cannot match.

Video, in particular, has become a runaway success, due in large part to the increased use of mobile devices. On-the-move access has also made it easier for online marketers to tempt consumers into physical stores while they’re out and about.

Meanwhile, the rise of social media and messaging has spawned a whole host of innovative new ways to connect with, talk to and listen to consumers.

Traditional marketing, by contrast, is still a one-way conversation.

Habits have changed

Pew Research reveals 21% of American adults report being online “almost constantly,” and a further 42% log on several times per day. The figure for the 18-29 demographic is higher still — a total of 86% use the internet multiple times each day. In teenagers, it’s 92%.

Furthermore, it’s those with higher incomes — consumers most able to buy — who spend the most time online.

People are living big chunks of their lives online and we have enough experience to know they pay attention to advertising when they’re there, so it’s little wonder marketers are increasingly targeting their efforts to this sector.

That doesn’t mean “old school” marketing should be written off. It’s not like the whole population has stopped watching TV, listening to the radio or reading print media.

Though use of traditional media is declining, it’s still strong enough to make older forms of advertising relevant and attractive — especially to businesses targeting their products at the over-65s.

In this age group, only 30% are online more than once per day.

The changing way consumers behave has created a strong perception of online being the future, the growth market, the way forward, and savvy marketers can successfully sell themselves to businesses with this positive outlook and highly effective data-driven targeting. By getting to know customers, marketers have an opportunity to personalize ads and offerings that traditional methods will never match.

Meanwhile, traditional advertising media has been forced into an almost defensive method of promoting itself: “Hey, don’t ignore us, we can still do it!”

They can, of course — for now. But as technology continues to advance and habits continue to change, traditional marketing will become less and less relevant to businesses.

There may even come a time when it no longer matters at all.

Megan Totka is the Chief Editor for helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at
How to get your social media audience engaging with you elsewhere, too Wed, 28 Sep 2016 16:45:51 +0000 Continue reading ]]> Post by Adi Englander


Cross-channel engagement has some major advantages. Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. But for the most part, lead nurture and closing sales happens elsewhere.

Shoppers who use social media as part of their buying processes are four times more likely to spend more as a result of their social interactions than non-users are. What’s more, when people don’t integrate social media into their buyers’ journeys, 70% of them will convert on the same day that they conduct their research. When social media interactions are involved, same-day sales conversions shoot up to 90%.

Clearly, brands need to be active on these channels, so they can be a part of the conversation. But savvy marketers need to remember that social media isn’t where the interaction ends. So how do you get your social media followers to take action and engage with you on other channels? Here are some of the best ways to do just that.

Publish a Newsletter and Promote It With Social Posts

Publishing a newsletter is a great way to cross-pollinate the two most desirable types of audiences—email subscribers and social media followers. By promoting your email newsletter with social posts, you can help advance your social audience members further down the funnel. You can also use social and a curated newsletter to deliver similar content through different channels. Think a quality newsletter takes too much time? Think again—Curated is changing the way brands build and publish email newsletters by making the process of collecting newsletter content easy.

Curated Screenshot

Image source:

Offer a Free Webinar to Add Value and Capture Emails

If you have an engaged social audience and want to get them feeling more invested in your solution, use your social channels to promote a free webinar on a topic that your audience cares about and your product addresses. Using a tool like ClickMeeting to host your webinar, you can run a compelling presentation in real-time and capture audience emails as leads for later follow up. Now you can send your best marketing content (like that high-quality Curated newsletter you’re now using, for example) straight to their inboxes. You can even edit your webinar recording later on to create bite-sized video clips for your product pages.

Clickmeeting Facebook Integration

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Stalk Your Most Engaged Followers

Stalking has taken on a new meaning in the internet age – and it’s usually associated with people you admire. In this case, people who like you enough to click on the links you post on social media can be shown banner ads for your products on other websites afterwards, keeping your brand top-of mind at all times. Retarget Links, a URL shortener with premium features, allows marketers to build retargeting audiences based on clickthroughs – even when the URL leads to a site you have nothing to do with.

Retarget Links

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Host an AMA

Odds are high that some portion of your audience spends on some bookmarking/upvoting/forum platform. Whether it’s on the go-to for Ask Me Anything (AMA) sessions (Reddit) or some niche forum specific to your industry (marketers are partial to GrowthHackers, for example), AMAs can be great ways to grow your brand and drive traffic to your website.


Image source:

Entice Them With Interactive Fun

Social platforms are already a great way to interact with audiences. But by building, publishing and promoting a quiz or other interactive content that lives elsewhere (like, say, your website), you can get audiences to engage with you in new ways from places they already are. Tools like LeadQuizzes are great for this type of media.


Image source:

Turn Your Tweets to Leads

Just like you can link your audience to interactive content outside of social, you can use your punchy social media content to create direct lead generation cards. This feature makes it easier than ever to capture audience members’ email addresses, though you still need to come up with the great tweets yourself. Developed to work as a type of promoted tweet that allows respondents to skip the need to opt in via a landing page, Twitter lead generation cards can actually be attached to organic tweets as well.

Twitter Leads Generation

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Create a Social Hub Outside of Social

Oftentimes, audiences that engage across multiple social channels wish they could just see it all in one place. And now, thanks to tools like Tint, they can. By aggregating your own content and posts from other relevant people and brands, you can get your social media audience to track your curated discussions on a hosted page instead of their busy newsfeeds.

Cisco Social Media

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Drive Cross-Social Engagement

Every social platform is optimized for different types of content and different modes of interaction. Some brands prefer certain channels over others. Use all of your social channels to direct audiences to your other social channels. Embedding YouTube videos in your posts is a great start, promoting your Snapchat Snapcode, or even directing them to Messenger for Business. For example, your LinkedIn followers might not know you post the best Vimeo videos out there, but by showing this content off on LinkedIn, they’re now more engaged with your brand’s core content and their connection with the brand is deeper and closer to a sale.

IBM Snapchat

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Farther Down the Funnel

Every brand has a slightly different funnel, because we all deal in different content, different sales conversion mechanisms and different products for different audiences. But we all want to accompany our leads further down the funnel to create sales.

By getting your social media audiences to engage with your brand outside of the friendly confines of social media, you’re getting them closer to being sales-ready. And by using the power of social media to influence their buying habits, you’re also priming them for increased spending, more confident buying and stronger loyalty.

A few new tools and some cross-promotion can go a long way. By following these tips, you’ll be well on your way to moving your audience further down your funnel, whatever that looks like.

Harambe Live: Secrets to blowing up your company’s social channels Tue, 27 Sep 2016 08:30:50 +0000 Continue reading ]]>

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event.

Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event

This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaViral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels.

A good start would be paying attention to — or, better yet, attending — a brilliantly weird, outlandish, one-of-a- kind event in London next month: “Harambe Live: The world’s biggest live tribute to the gorilla that captured the internet’s hearts.” It’s a meme-heavy presentation that combines the two things Vincent is passionate about: social media and Harambe the gorilla. (Register here.)

Whatever your thoughts on the unfortunate demise of Harambe, the western lowlands gorilla who was shot dead after a child fell into his enclosure in the Cincinnati Zoo, there’s no denying he’s the most talked-about internet phenomenon of 2016.

Kickstarter campaign to support workshop begins today

This event, which will be held in East London on Oct. 27 if the event meets its crowdfunding goal, will explore:

  • How the Harambe meme spread, and how you can use learnings for your own startup or business to reach key influencers
  • Memes and meme culture: How can something as throwaway and misunderstood have such a rabid following online?
  • Lessons of vitality that musicians, brands or anyone who runs their own startup can take to apply to their own viral marketing efforts
Vincent Dignan: "Anything Harambe gets major clicks and traffic from social media, so the honeypot is there for this to draw a lot of traffic."

Vincent Dignan: “Anything Harambe gets major clicks and traffic from social media, so the honeypot is there for this to draw a lot of traffic.”

Host Vincent Dignan promises “a breakthrough event validating the idea that memes are a cultural phenomenon that can no longer be ignored — and a trend that will only grow over time.”

See the Harambe Live Kickstarter campaign. (If the campaign’s goal isn’t reached, you’re not charged. But trust me, it will be.)

Don’t expect a traditional dull workshop. The event will showcase strategies and tips on how to make an idea go viral. Several tiers of tickets are for sale, from 15 pounds for general admission to VIP tickets, which include limited-edition T-shirts and unlimited banana daiquiri cocktails, rumored to be Harambe’s favorite, Vincent assures us.

Meme that refuses to die comes to London as a marketing workshop

Harambe caption

Harambe continues to be a hot topic online long after his death in May.

What possessed Dignan to host such a spectacle? He says London has become a hotbed for enterprising new tech startups. “However, the failure rate is still catastrophically high, mainly because businesses don’t get the initial traffic or customers to attract investors or revenue to break even.”

That’s where viral memes come in. It’s a tactic that “allows a company to reach a wide range of people at low cost,” he says. “This event utilises* the growth of the most famous meme of 2016 (Harambe) to show businesses how it’s done. It’s also somewhat quirky in the fact that it’s a Kickstarter campaign and shows the potential of the Kickstarter platform to fund ideas that wouldn’t have been possible not so long ago.”

He adds: “Anything Harambe gets major clicks and traffic from social media, so the honeypot is there for this to draw a lot of traffic. I’ll share the article across my 150k Twitter network and 200k network of Facebook groups.”

If you’re interested in covering the event for, or even live-blogging it, let me know. (There won’t be any live video streams of the event.) If you’re interested in interviewing Vincent for your publication or blog, here’s his contact info:

Vincent Dignan
Twitter: @vincentdignan

* Vincent is a Brit so we’ll let him spell it this way.

Essential viral marketing tools Mon, 26 Sep 2016 09:31:13 +0000 Continue reading ]]>

Hillary Clinton’s “Between 2 Ferns” interview got 9.2 million downloads in its first four days and is one of the top viral videos on this week.

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaLast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.

While that article mapped out 10 rules of branding for your startup or small business, today I’d like to share some of the nonproprietary tools that you can use to advance your campaign, enhance your brand or earn kudos from your client.

Here are a handful of the best ones Vincent mentioned, some of which I’ve used to good effect:

  • You know that timeliness — topicality — dramatically increases engagement on the Web, right? Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. With 2.6 million likes, it has a pretty good pulse on subjects that are top of mind to the digital generation, and while it hasn’t been updated since June 30, you can find similar meme pages throughout Facebook and elsewhere.
  • Here’s another topical resource, and perhaps a better one:, a site that aggregates viral content, whether it’s a video, image or text. It even had a video up about the death of Florida Marlins ace Marlins Jose Fernandez a few hours after his fatal boating accident this past weekend.


With you can add a call-to-action to every link you share, helping you drive conversions through content curation.
  • lets you add a popup, at the bottom left of the screen, to link back to your site when you’re sharing others’ content.
  • bills itself as “the simpler way to plan your visual content marketing” by letting you schedule and manage your Instagram posts. You can also schedule Instagram posts with Buffergram.
  • will help you find the day’s most widely used hashtags (yes, hashtags go viral, too).


TextCutie: Get creative with images and words on your smartphone.
  • Canva is a cool design program (go ahead, scrawl across the page with your mouse, it’s fun) and TextCutie is a mobile app that lets you add words to an image you want to share.
  • People, even strangers, are much more likely to interact with you one on one via email rather than by using social media., type in anyone’s email addy and find all of their social accounts. The trick is finding those email addresses. I use Clearbit. Vincent pointed to Email Hunter (150 email addresses in their database) and Norbert, which starts at $10/day.
  • Do you have an email list? will scan your list and help you “clean” your list by getting rid of broken email addresses. Cost: $10 to verify 1,000 email addresses.
  • helps you connect your social followings across platforms. See mutual Facebook friends on LinkedIn. See LinkedIn work information on Facebook. See Facebook and LinkedIn connections on Twitter. You get the idea.
  • Charlieapp combs through hundreds of sources and automatically sends you a one-page briefing on people you’re going to meet with — before you see them.
  • Heads up, journalists and bloggers: Typosaurus will scan your site and point out any spelling errors — for free. Alas, it will only tell you the results one page at a time.
  • Instagram: Are you using the ol’ “Double-tap if you agree!” trick?

Not all of these are free, but many of them are free or low-cost. There are lots, lots more tools and tips, but you’ll have to sign up for one of Vincent’s workshops.

What other viral marketing tools are in your bag of tricks?

10 best content marketing tools Thu, 28 Jul 2016 10:21:12 +0000 Continue reading ]]> collage

Website Grader, Open Site Explorer & 8 more tools

Post by Kate Simpson

kate-simpson100Content marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary.

Instead of complicating your life by testing tools that don’t work, you can try some of the most efficient options out there. We’ll list 10 awesome content marketing tools that will definitely improve the way you work.


Website Grader

Website Grader: Assess your site’s SEO

1Website Grader: With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. The best part? You also get tips for improvement. Website Grader tells you what to do in order to improve the performance of your site. What more could you ask from a free online tool? Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. Cost: free.

Open Site Explorer

Open Site Explorer: Check your backlinks

2Open Site Explorer by Moz: Creating backlinks is an important part of your content marketing strategy. Thus, you need a tool that checks their effectiveness. All you need to do is enter your url in the tool’s search bar, and you’ll be able to research backlinks, find potentially damaging links, and discover link-building opportunities. The tool will also show the page authority and domain authority. Nice. Moz is offering a free 30-day trial, and they’re coy about what it costs after that. Let’s figure it’s the $99/month standard plan, one of the chief investments we’re recommending here.



Hootsuite: Your social media dashboard

3Hootsuite: You don’t need to use several social media management tools for the sake of posting updates and monitor the activity of your target audience. Hootsuite is a free tool that allows you to post and review updates. You can use it to publish quick posts to all major networks, including Facebook, Google+, Twitter, Instagram, LinkedIn, and YouTube. Plus, you’ll get in-depth analytics on the performance of your social media posts. Add a second team member, and it costs $9.99 per month — still well worth it.

Google Alerts

Google Alerts: Keep up to speed

4Google Alerts: Everyone has set up a Google Alert at some point, right? When you maintain a content marketing campaign, you need to know how effective it is. Thanks to Google Alerts, you can see in what context the online community mentions your brand name. In addition, you can review the reputation of your competition by entering the appropriate keywords. Google Alerts is your first step toward competitive analysis. Cost: free.


BuzzSumo: Social influence tool

5BuzzSumo: This is a social influence measurement tool. What does that mean? Thanks to BuzzSumo, you can discover popular social media users, so you’ll reach out to them. If you manage to get their support for your content marketing campaign, they will help you boost the awareness for the brand you promote. You can achieve that by asking them to write guest blog posts for you, try out your products or services and write reviews for them, or simply hire them as promoters of your brand. Cost: Check out the free trial, followed by a $99/month program for a small team.

Similar Web

Similar Web: Competitive intelligence tool

6Similar Web: The only way to maintain a successful content marketing campaign is by attracting your audience with something that beats the competition’s offer. With Similar Web, you can review the website traffic statistics of your competitors. You’ll understand how their marketing techniques work, so you’ll be able to think of something cooler. Cost: Similar Web is pricey, starting at $199/month, so add this to your campaign as your budget allows.

Keyword Tool

Keyword Tool: Google keyword suggestions

7Keyword Tool: This awesome tool gives you over 750 Google keyword suggestions, free of charge. In addition to Google keywords, it can also give you words and phrases that are popular on Bing, YouTube, App Store, and Amazon. When you find out what your target audience is looking for, you’ll easily create content they will find through the search engines. Cost: free.


AssignmentMasters: Creating quality content

8AssignmentMasters: You may put the best tools to use when it comes to promoting your content, managing social media and building backlinks, but the foundation for success is its quality. You absolutely need high-quality content to promote a brand, product or service in the best way possible. With UK-based AssignmentMasters, you can get that part covered thanks to the professional writers from the team. The company enables you to order several types of content, as well as editing services, which will improve the quality of the pieces you promote. Cost varies. And note: There are a lot of similar services out there.


Ubersuggest: Niche search tool

9Ubersuggest: This is a very useful tool that helps you understand people’s use of the search engine’s autocomplete feature in different countries. It’s also useful because it gives you keywords that are not provided by the Google Keyword Planner (which you should definitely use, too). Cost: free.


Feedly: Trend discovery tool

10Feedly: This is another tool that helps you find out what the competition offers to your target audience. You’ll get a daily dose of the most popular posts on the web related to the topics you follow. In addition to competition monitoring, Feedly is an awesome tool for discovering the latest trends in your area. When you notice a new trend, you can be among the first content marketers to cover it. Cost: free, with option for Feedly Pro for $5/month.

Remember: You don’t need too many online tools for a successful content marketing campaign, but you do need the right ones. Do you use any other tools as part of your practices? Share your experience!

Kate Simpson is a professional writer and a senior content creator for various projects and also manages an editing team.