September 15, 2014

Top 10 social media tools for pro marketers

by Guest

What social media tools are marketing professionals using successfully to get more from their social media and campaign efforts? Here are 10 top tools to help with your social media marketing campaigns. Continue reading

June 23, 2014

The inevitable rise of native advertising

by Chris Abraham

Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content. Continue reading

Category: Advertising, Chris Abraham, Social media marketing
May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

by JD Lasica

If the first wave of content marketing was about getting marketers to create tons of content, the next wave is all about getting your community to be content co-creators. The head of content marketing at Salesforce shares 7 tips on how it’s done. Continue reading

March 31, 2014

Data integration! Key for a successful marketing campaign

by MediaShower

Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data … Continue reading

March 19, 2014

Stop begging on social, it looks pathetic

by David Spark

If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated. Earned attention comes from an investment in your community with real returns, not just superficial social shares. Continue reading

February 27, 2014

Add these 6 tools to improve your social workflow

by MediaShower

The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency. Continue reading