March 21, 2015

3 Ways That Your B2B Social Media Marketing Needs to Be Helpful

by Daniel Kushner

  Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with … Continue reading

December 3, 2014

5 tools to build your social media empire

by Chris Abraham

A rundown of top tools to use in your business or marketing efforts, including GetResponse, Toggl, Evernote, Trello and Asana. Continue reading

October 26, 2014

One dashboard to rule them all

by Chris Abraham

Collect all of your disparate web apps, services, feeds & APIs into one place Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that … Continue reading

September 15, 2014

Top 10 social media tools for pro marketers

by Guest

What social media tools are marketing professionals using successfully to get more from their social media and campaign efforts? Here are 10 top tools to help with your social media marketing campaigns. Continue reading

June 23, 2014

The inevitable rise of native advertising

by Chris Abraham

Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content. Continue reading

Category: Advertising, Chris Abraham, Social media marketing