July 20, 2015

7 rules of social media marketing

by Guest

Here are seven rules of social media marketing that allow you to best serve your customers and develop your brand. Continue reading

June 30, 2015

Social media metrics for small businesses: 4 tools

by Adi Englander

Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that they didn’t gain any benefit … Continue reading

April 27, 2015

100% discount codes for the Realtime Marketing Lab 2015 Spring Tour

by Chris Abraham

This is not your older sister’s social media conference Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. I‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) … Continue reading

April 27, 2015

Women have a natural marketing advantage

by Guest

Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY Ask, listen & respond before you get down to business Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators. Post by Megan Totka Chief Editor, ChamberofCommerce.com When it comes to marketing, women have a natural advantage. We’re social creatures, and we … Continue reading

Category: Social media marketing
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April 2, 2015

20 ideas to keep your social media fresh

by Rohan Ayyar

The best brands in the business of social media marketing use social to foster conversations and to connect with people. So what’s stopping you? Continue reading

Category: Business, Campaigns, Social media, Social media marketing
March 21, 2015

3 Ways Your B2B Social Media Marketing Needs to Be Helpful

by Daniel Kushner

Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers … Continue reading