March 31, 2014

Data integration! Key for a successful marketing campaign

by MediaShower

Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data … Continue reading

March 19, 2014

Stop begging on social, it looks pathetic

by David Spark

If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated. Earned attention comes from an investment in your community with real returns, not just superficial social shares. Continue reading

February 27, 2014

Add these 6 tools to improve your social workflow

by MediaShower

The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency. Continue reading

February 18, 2014

Using brand ambassadors to complement your social media campaign

by MediaShower

Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the brand to interested parties. Social … Continue reading

February 5, 2014

The wrong and right ways to use humor on Twitter

by MediaShower

We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience. Continue reading

January 22, 2014

An automated solution for blogger outreach research

by Chris Abraham

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I … Continue reading