Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, … Continue reading
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading
Socialmedia.biz readers get 20% discount on conference fee Guest post by Carla Schlemminger Just as the social media monitoring space starts to mature, the Social Media Marketing & Monitoring Conference returns to San Francisco this Monday. What: With the goal of arming marketers with the insights and information they need to dramatically enhance their social media marketing, organizers Our … Continue reading
A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts Editor’s note: A lot of social media marketers discuss how to create a Facebook presence or manage walls and Pages. But few go into details about strategic use of advertising on Facebook. In this series, industry expert Dennis Yu outlines the mix of … Continue reading
How to take advantage of the power of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today he’s revealing … Continue reading
Istill run into executives and top-tier managers who think of social networking as an employee productivity drain. For anyone who shares a similar point of view, run to your nearest bookstore and pick up a copy of “Social Marketing to the Business Customer” by Paul Gillin and Eric Schwartzman (disclosure: I’m friends with both authors).
The book is chock full of meaty, real-world examples of how to grow your business using B2B and B2C strategies and tactics. Continue reading