April 9, 2012

How sales and marketing can collaborate in social business

by Christopher Rollyson

Sales and marketing sit on the edge of a massive disruption, and B2B professionals who realize it and act will reap enormous rewards. In a nutshell, the economics of “one-to-one” communications are networked now, which gives Sales huge new leverage. Meanwhile, Marketing has the opportunity to personalize its function in myriad ways. Continue reading

April 3, 2012

You don’t need to outrun the bear in social media

by Chris Abraham

The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just … Continue reading

March 16, 2012

Will 2012 be the Year of the Influencer?

by Guest

  Understand your impact in social media with influence metrics Guest post by Louise Sinnerton Marketing executive, PeerIndex How to get rewarded for your influence and online persona may seem like a complex question. Wouldn’t it be novel if you could benefit from your digital footprint? So many companies mine for the information you publish on the web for their … Continue reading

March 13, 2012

How social business will transform B2B Sales & Marketing

by Christopher Rollyson

Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever. Continue reading

March 9, 2012

How to get over social media writer’s block

by Chris Abraham

We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons … Continue reading

February 22, 2012

How one author won over the gun buff message boards

by Chris Abraham

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that … Continue reading