Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media consultants and digital PR teams … Continue reading
Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media. Ihad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary … Continue reading
Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking. Continue reading
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To wit, very few people people … Continue reading
At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 prognostications: 1The physical and digital … Continue reading
Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet, A child’s hobby? Average gamer is 37 years old. According to the organization, which represents the game industry, the average gamer today is 37 years old. Moreover, the average game … Continue reading
