November 28, 2012

Lean content marketing: How to do it right

by JD Lasica

Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content curation platform, at their San … Continue reading

October 31, 2012

How to use content communities to expand your brand’s reach

by Guest

Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

October 1, 2012

Why you should treat your client like your BFF

by Chris Abraham

How to win friends and influence people — updated Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual agency, with upward of 40 active staffers, for five years, it is this: The moment I didn’t treat my client like my No. 1 … Continue reading

September 10, 2012

3 low-cost Facebook campaigns that worked

by Guest

Whether you’ve small or big business, if you can understand, utilize and capitalize on the power of social media, you have the ability to get in front of many thousands of people like never before. Check out these low-cost, successful campaigns done with Harley Davidson, Reethi Beach Resort and the International Union for the Conservation of Nature. Continue reading

June 28, 2012

Integrity is inherent in earned media but not paid

by Chris Abraham

Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading