March 25, 2013

Why Facebook should stop charging to increase the reach of page posts

by Ayelet Noff

With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court. Continue reading

February 25, 2013

The power of content marketing for business

by Guest

In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading

January 15, 2013

‘Optimize': A discussion with marketing expert Lee Odden

by Shonali Burke

A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions

by Chris Abraham

If you’re looking for some digital marketing resolutions to kick 2013 off right, read up on these 11 suggestions. Flipboard, FourSquare, Instagram and memes top this list! Continue reading

November 28, 2012

Lean content marketing: How to do it right

by JD Lasica

Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content curation platform, at their San … Continue reading