January 15, 2013

‘Optimize’: A discussion with marketing expert Lee Odden

by Shonali Burke

A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions

by Chris Abraham

If you’re looking for some digital marketing resolutions to kick 2013 off right, read up on these 11 suggestions. Flipboard, FourSquare, Instagram and memes top this list! Continue reading

November 28, 2012

Lean content marketing: How to do it right

by JD Lasica

Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content curation platform, at their San … Continue reading

October 31, 2012

How to use content communities to expand your brand’s reach

by Guest

Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

October 1, 2012

Why you should treat your client like your BFF

by Chris Abraham

How to win friends and influence people — updated Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual agency, with upward of 40 active staffers, for five years, it is this: The moment I didn’t treat my client like my No. 1 … Continue reading