When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading
When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading
Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’ Continue reading
A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service. Continue reading
With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court. Continue reading
In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading
