November 18, 2013

Best practices for grassroots social media campaigns

by Chris Abraham

Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition. Continue reading

October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

October 7, 2013

When selling social media, brand like a Realtor

by Chris Abraham

Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field. Continue reading

September 17, 2013

How Google’s new tabs on Gmail changed email marketing forever

by Ayelet Noff

The new Gmail tabs filter out much of the less important email that clogs up your inbox. Here’s why marketers should be embracing social media, as e-newsletters are becoming an obsolete marketing tactic. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading