September 17, 2013

How Google’s new tabs on Gmail changed email marketing forever

by Ayelet Noff

The new Gmail tabs filter out much of the less important email that clogs up your inbox. Here’s why marketers should be embracing social media, as e-newsletters are becoming an obsolete marketing tactic. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading

July 24, 2013

Hunting the big game of long-term clients

by Chris Abraham

Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person. Continue reading

July 18, 2013

Are you a social media marketing trapper?

by Chris Abraham

Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage • Part three: Hunting the big game of long-term clients Target audience: Marketing professionals, SEO specialists, social media strategists, businesses. Ibelieve that all social media marketing campaigns should probably … Continue reading

July 15, 2013

With social media, you need to do more than forage

by Chris Abraham

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading