July 15, 2013

With social media, you need to do more than forage

by Chris Abraham

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading

July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading

July 8, 2013

‘Brand Advocates’: How to enlist armies of loyalists

by JD Lasica

Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’ Continue reading

March 28, 2013

When does ad retargeting make sense for your business?

by JD Lasica

A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service. Continue reading

March 25, 2013

Why Facebook should stop charging to increase the reach of page posts

by Ayelet Noff

With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court. Continue reading

February 25, 2013

The power of content marketing for business

by Guest

In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading