January 29, 2014

Social media may not be 100% free for much longer

by MediaShower

Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution. Continue reading

January 22, 2014

An automated solution for blogger outreach research

by Chris Abraham

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I … Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

by Guest

This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014. Continue reading

November 18, 2013

Best practices for grassroots social media campaigns

by Chris Abraham

Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition. Continue reading

October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

October 7, 2013

When selling social media, brand like a Realtor

by Chris Abraham

Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field. Continue reading