January 21, 2010

Conferences: Social media, tech, marketing

by JD Lasica

For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010.

This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. I’ve also left out some traditional newspaper conferences and some of the worthy but fast-changing BarCamps, PodCamps, MobileCamps and Social Media Club gatherings around the country. Continue reading

December 29, 2009

My most popular (and favorite) posts of 2009

by David Spark

After a trip down memory lane, here is a collection — by category — of the most popular and my favorite posts of 2009. Continue reading

December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading

December 10, 2009

Le Web day 2: End of day show report

by David Spark

Check out this video for a summary of day two at Le Web. The video focuses on Le Web’s main subject matter, the real-time Web, plus includes some critiques about how the show was handled. Continue reading

December 9, 2009

Cisco: ‘Why vlogging is better than blogging’

by JD Lasica

How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, talks about how Cisco uses … Continue reading

December 9, 2009

How Dell handles customer service and sales through social media

by David Spark

At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the many responses to the 2005 … Continue reading