A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo. Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls him “the blogfather.” Watch, download … Continue reading
For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010.
This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. I’ve also left out some traditional newspaper conferences and some of the worthy but fast-changing BarCamps, PodCamps, MobileCamps and Social Media Club gatherings around the country. Continue reading
After a trip down memory lane, here is a collection — by category — of the most popular and my favorite posts of 2009. Continue reading
It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading
Check out this video for a summary of day two at Le Web. The video focuses on Le Web’s main subject matter, the real-time Web, plus includes some critiques about how the show was handled. Continue reading
How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, talks about how Cisco uses … Continue reading