February 16, 2010

Ethical guidelines for talking with your customers

by JD Lasica

2 essential tools: Disclosure Best Practices Toolkit & Social Media Policies roundup Today’s BlogWell event in San Diego offers a good time to post a summary of resources available for businesses and organizations beginning to dabble in social media. This is not the Wild, Wild West where anything goes. By now certain certain customs, ethical standards and unspoken social interactions … Continue reading

February 10, 2010

The top 5 reasons brands fear social media

by Ayelet Noff

I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that … Continue reading

February 2, 2010

A talk with Intel’s ‘blogfather’

by JD Lasica

A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo. Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls him “the blogfather.” Watch, download … Continue reading

January 21, 2010

Conferences: Social media, tech, marketing

by JD Lasica

For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010.

This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. I’ve also left out some traditional newspaper conferences and some of the worthy but fast-changing BarCamps, PodCamps, MobileCamps and Social Media Club gatherings around the country. Continue reading

December 29, 2009

My most popular (and favorite) posts of 2009

by David Spark

After a trip down memory lane, here is a collection — by category — of the most popular and my favorite posts of 2009. Continue reading

December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading