December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading

December 10, 2009

Le Web day 2: End of day show report

by David Spark

Check out this video for a summary of day two at Le Web. The video focuses on Le Web’s main subject matter, the real-time Web, plus includes some critiques about how the show was handled. Continue reading

December 9, 2009

Cisco: ‘Why vlogging is better than blogging’

by JD Lasica

How Cisco uses social media from JD Lasica on Vimeo. Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen. • Jeanette Gibson (above), director of new media in the communications group, talks about how Cisco uses … Continue reading

December 9, 2009

How Dell handles customer service and sales through social media

by David Spark

At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the many responses to the 2005 … Continue reading

December 8, 2009

Radian6 and the Yellow Brick Road for brands

by JD Lasica

A chat with the CEO of Radian6 from JD Lasica on Vimeo. CEO Marcel LeBrun on how companies should listen, monitor and engage with customers I‘m still getting out from under the atomic dustbin that is my home office. It’s been an insanely busy year, from the relaunch of as a distributed consulting firm to the launch of … Continue reading

November 19, 2009

HP responds to ‘Why I love public transportation and hate HP’

by David Spark

At the beginning of November I wrote an article titled Why I love public transportation and hate HP after a horrible customer service experience with HP where I had to wait two hours for technical service after I had paid for their tier 2 service. I compared it to public transportation in San Francisco because now we have transponders on … Continue reading