March 23, 2010

5 questions for the author of ‘Engage’

by JD Lasica

Brian Solis’s new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, covers how social media significantly contributes to the success of brands and businesses smart enough to get in front of this burgeoning phenomenon.

Brian, the president of FutureWorks, is a longtime friend and fellow member of the Intel Insiders. Continue reading

March 1, 2010

Social media, tech, marketing events: March

by JD Lasica

Here’s our roundup of social media, tech and marketing conferences and events scheduled for the month of March. For the full year, see: Calendar of 2010 social media, tech and marketing conferences. Note that we’ve published a calendar of 2010 social change conferences on our sister site, Socialbrite. We’ll publish a list of noteworthy conferences and events on the first … Continue reading

February 22, 2010

Discount for NewComm Forum attendees

by JD Lasica

Shel Israel and Laura Fitton at NewComm 2009m (photo (cc) by Kenneth Yeung) I‘ve been a senior fellow with the nonprofit Society for New Communications Research since shortly after it was founded about 6 years ago and always look forward to the NewComm Forum it holds each spring in Northern California and fall in Boston/Cambridge. SNCR has just announced the … Continue reading

February 16, 2010

Ethical guidelines for talking with your customers

by JD Lasica

2 essential tools: Disclosure Best Practices Toolkit & Social Media Policies roundup Today’s BlogWell event in San Diego offers a good time to post a summary of resources available for businesses and organizations beginning to dabble in social media. This is not the Wild, Wild West where anything goes. By now certain certain customs, ethical standards and unspoken social interactions … Continue reading

February 10, 2010

The top 5 reasons brands fear social media

by Ayelet Noff

I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that … Continue reading

February 2, 2010

A talk with Intel’s ‘blogfather’

by JD Lasica

A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo. Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls him “the blogfather.” Watch, download … Continue reading