May 22, 2014

7 steps to improve your brand’s content curation

by Guest

And 3 good tools to get you on the right track Post by Nikhil Jain Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists. We all know the benefits that come with smart content curation, but how do you do it right? This article outlines what constitutes effective, smart, … Continue reading

Category: JD Lasica
May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

by JD Lasica

If the first wave of content marketing was about getting marketers to create tons of content, the next wave is all about getting your community to be content co-creators. The head of content marketing at Salesforce shares 7 tips on how it’s done. Continue reading

May 1, 2014

Marshall Kirkpatrick on how to connect with social influencers

by JD Lasica

Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions. Continue reading

March 10, 2014

Cruiseable: Cruise vacation planning reimagined

by JD Lasica

Announcing a new tech startup and travel company, Cruiseable. Our goal is to make cruise discovery, planning and booking easier and more fun. Continue reading

March 3, 2014

Google Tag Manager: What it is, how to use it and how it helps

by Guest

How to take the tedium out of tag management Target audience: Brand managers, digital marketers, SEO specialists, PR pros, business executives, entrepreneurs, educators, Web publishers. Guest post by Rohan Ayyar E2M Solutions Understanding user behavior on the Web is the key to success in digital marketing. However, managing that information isn’t as easy as it might seem. There’s no shortage … Continue reading

Category: JD Lasica