A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service. Continue reading
March 28, 2013
BROWSING CATEGORY Social marketing
March 25, 2013
Why Facebook should stop charging to increase the reach of page posts
With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court. Continue reading
February 25, 2013
The power of content marketing for business
In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading
January 15, 2013
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading
January 9, 2013
11 ideas for taking your digital marketing in new directions
If you’re looking for some digital marketing resolutions to kick 2013 off right, read up on these 11 suggestions. Flipboard, FourSquare, Instagram and memes top this list! Continue reading
December 5, 2012
9 social media predictions & business recommendations for 2013
The social media landscape has undergone enormous changes in recent years. With 2013 fast approaching, we thought this would be a good time to offer our forecasts into what the next year may hold in store for social media, mobile, social businesses and more. Continue reading
