January 9, 2014

6 tips for creating a bond with consumers via social media

by Guest writer

While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

by Chris Abraham

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, … Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading

July 18, 2013

Are you a social media marketing trapper?

by Chris Abraham

Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage • Part three: Hunting the big game of long-term clients Target audience: Marketing professionals, SEO specialists, social media strategists, businesses. Ibelieve that all social media marketing campaigns should probably … Continue reading

July 8, 2013

‘Brand Advocates’: How to enlist armies of loyalists

by JD Lasica

Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’ Continue reading