September 29, 2015

The 3 major risks of using social media in your business

by Adi Englander

Social media is all fun and games … until a blunder, blooper or breach cripples your company image and drops your CMO to her knees Post by Adi Englander Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a business. The truth is … Continue reading

Category: Adi Englander, Social business, Social media
January 30, 2014

Does your website suck? Let us count the ways!

by Chris Abraham

Chances are you haven’t updated your website architecture in several years. A lot has happened in the past few years — time to upgrade in a big way. And not just technology, usability, interfaces, accessibility, or interface, but also content. Continue reading

January 14, 2014

Should you hire a social media community manager?

by Chris Abraham

The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine. Continue reading

January 9, 2014

6 tips for creating a bond with consumers via social media

by Guest writer

While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

by Chris Abraham

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, … Continue reading