August 20, 2014

Always write for Google, never for humans

by Chris Abraham

To be discovered in search, you need to write the exact phrases you think people will use when they’re searching on your topic. The title and first paragraph are the most important. Continue reading

August 11, 2014

Top takeaways from a growth hacking conference

by JD Lasica

Hundreds of marketers, entrepreneurs and business strategists descended on the Weapons of Mass Distribution conference to learn how to propel growth in their startups and enterprises. Here are some key takeaways. Continue reading

April 10, 2014

Build a video SEO strategy for your brand

by Guest

When it comes to developing a video SEO strategy, defining and implementing a goal-driven strategy is key. Take a look at why SEO matters, possible goals for video SEO, and what a completed strategy looks like. Continue reading

January 8, 2014

Why content marketing will ultimately triumph over link building

by Chris Abraham

Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

by Chris Abraham

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, … Continue reading

December 17, 2013

When journalists trade newsrooms for business storytelling

by JD Lasica

Journalists are increasingly leaving newsrooms and traditional news organizations and have begun taking their storytelling skills to the business world, particularly tech firms. Continue reading