June 12, 2013

Content marketing: The secret to getting discovered in search

by JD Lasica

Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get its message out. Done right, … Continue reading

May 30, 2013

Seventeen inside tips for improving your blog

by Guest

Think you’re too late to enter the blogosphere? Many new blogs are taking off and gaining great traffic. Here we look at a case study, Noahsdad.com, to see ingredients of success, SEO challenges and recommendations for the future. Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

by Guest

As a business doing high-impact social work, it is critically important that your online business reputation be one that is polished and positive. Find out how you can use social media to positively impact your reputation. Continue reading

March 5, 2013

What’s the value of a Facebook like?

by Guest

Gain some insight as to the value of a Facebook ‘like’, plus learn about the SEO approach to social media marketing. Continue reading

January 15, 2013

‘Optimize’: A discussion with marketing expert Lee Odden

by Shonali Burke

A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading

December 20, 2012

How to optimize your Facebook fan page SEO

by Guest

Improve your Facebook Fan Page SEO in a few steps. Read up on 7 ways you can help your Facebook page reach the top of search engine results. Continue reading