April 10, 2014

Build a video SEO strategy for your brand

by Guest

When it comes to developing a video SEO strategy, defining and implementing a goal-driven strategy is key. Take a look at why SEO matters, possible goals for video SEO, and what a completed strategy looks like. Continue reading

January 8, 2014

Why content marketing will ultimately triumph over link building

by Chris Abraham

Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

by Chris Abraham

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, … Continue reading

December 17, 2013

When journalists trade newsrooms for business storytelling

by JD Lasica

Journalists are increasingly leaving newsrooms and traditional news organizations and have begun taking their storytelling skills to the business world, particularly tech firms. Continue reading

December 4, 2013

SEO? Start by adding value to your website

by Chris Abraham

Quenching Google’s informational thirst will pay off for your business Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Imet my buddy Adam Viener for breakfast the other morning at the Silver Diner in Reston, Va. This is something we do seasonally. Adam is an AdWords guru, par excellence, by profession; however, he … Continue reading

November 26, 2013

Google: Are authors replacing inbound links as the key to success in search?

by Chris Abraham

Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites. Continue reading