December 18, 2009

5 ways to increase the reach of your blog or RSS feed

by Deltina Hay

You may be losing out on opportunities to improve the reach of your RSS feed or blog. These optimization tips can help: • Burn your feed to Feedburner.com. Take advantage of the optimization and analytics features they offer. • Offer alternate ways for readers to subscribe to your feed. Use FeedBurner tools like email subscriptions and subscription buttons like the … Continue reading

July 28, 2009

Top three trends in social media distribution

by David Spark

While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests. Continue reading

July 24, 2009

Survival Guide Chapter 3: RSS feeds & blogs

by Deltina Hay

Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. Chapter 3, the longest chapter … Continue reading

March 3, 2009

Practically painless FeedBurner Google transition

by Deltina Hay

Several of my clients have expressed concern over having to transfer their RSS feeds from the traditional FeedBurner platform to the new Google Feedburner platform. Google is now requiring that Feedburner users make this transition, so I do recommend doing this right away. I made the transition myself to make sure there were no surprises along the way before I … Continue reading