]May brings us another month chock-a-block with conferences on social media, technology and marketing.
Which events listed below will you be attending? I’ll be traveling to four conferences (speaking at three of them) this month and will be following these remotely: SOBcon Chicago, NEXT, Content Marketing Strategies, Internet Week New York, Mobile Marketing Strategies, Government Web and New Media Conference, TechCrunch Disrupt NYC and D9, among others. Continue reading
]This could be the most jam-packed conference month of the year — at least, that’s how it feels.
Which events listed below will you be attending? I’ll be at Where in San Francisco this week and will be following these remotely: mediaXchange, ad:tech SF, Innotech, 140 Characters, DEMO Spring, the fascinating Future of Money & Technology Summit, The Next Web, Transparency Camp and Digital Hollywood Spring. (I’ve spoken at some of these in past years.) Continue reading
Before creating a mobile website just because it’s a new world and you need to, pull back and plan for a mobile website that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future.
Here are some guidelines to help you plan a successful mobile website: Continue reading
In most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value. In many cases, there is no escape — except by changing the rules.
Here I’ll show how marketing can reinvent itself by using social business to tap a hidden gold mine. Here are the ways that CMOs can leverage digital world of mouth: Continue reading
Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever. Continue reading
Based on CSRA’s recent research as well as my 25 years’ experience with guiding B2Bs’ adoption of disruptive technology, I predict that 2012 will see significant social business takeup among B2B pioneers. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be. Continue reading