A master roundup of social marketing tools of the trade that marketers can use to stoke excitement about brands and clients. Continue reading
Here’s a presentation on how to promote your book (or your client’s book) by engaging online influencers and targeting bloggers not on the A-List. Continue reading
Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do. Here are some tips to getting creative with marketing in ways that will have a big offline impact.