Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together. Continue reading
Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections. Continue reading
What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand. Continue reading
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. Expensive? Don’t tell me how expensive that’ll be, because it’ll surely end up being a lot cheaper than options B, C, etc. … Continue reading
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, … Continue reading
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it … Continue reading
