June 17, 2015

4 best practices to establish your personal brand

by Guest writer

Photo courtesy of University of Salford Press Office (Creative Commons BY) Post by Taylor Tomita In a world that is becoming engulfed in technology, the relevancy of social media continues to skyrocket. We’ve seen businesses come to terms with the fact that they have to become more social to remain relevant. But what about you? Just as companies are finding … Continue reading

March 24, 2014

Do your Twitter followers matter to your brand?

by MediaShower

Building a good Twitter account can be a vital part of your brand’s online marketing presence, but stay aware that what you say and who you say it to can have a far-reaching impact on your reputation. It’s far better for your business in the long term if you build your Twitter reputation slowly. Continue reading

January 21, 2014

Free ebook: 58 annoying communications that must end

by David Spark

Every year we write a post listing our least favorite communication annoyances. Download the free ebook and here is what we’ve learned from writing these articles, and how people have responded to them. Continue reading

Category: Amusing, David Spark, Online reputation
November 4, 2013

Review of ‘Dot Complicated’: A guidepost for our social era

by JD Lasica

Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future. Continue reading

October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

September 5, 2013

Why you must armor your online reputation

by Chris Abraham

Here are steps your company or organization should consider taking to get ahead of the problem by steeling your defenses before a crisis hits. Continue reading