September 15, 2011

Why are you so afraid of engaging bloggers?

by Chris Abraham

Tips for how your agency or firm should do outreach the right way Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try to do it, too. But … Continue reading

August 31, 2011

Twitter success demands both top influencers and everyone else

by Chris Abraham

Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize. Continue reading

August 25, 2011

Reimagining journalism in the age of social media

by JD Lasica

Reimagining Journalism in the Age of Social Media View more presentations from JD Lasica.   9 ideas for taking journalism to a new place Social media is far more than social marketing, which is why Socialmedia.biz returns regularly to the subject of how social is reshaping the worlds of media and journalism. I arrived in Santiago, Chile, on Tuesday to … Continue reading

August 24, 2011

Build Twitter followers using the theory of everyone

by Chris Abraham

Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media consultants and digital PR teams … Continue reading

July 27, 2011

How to add value through your blog

by Chris Abraham

Strategies for standing out in a world without context I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that my … Continue reading

July 20, 2011

Fire for effect when you can’t get a bead

by Chris Abraham

I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in these five years, from health … Continue reading