Strategies for standing out in a world without context I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that … Continue reading
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in these five years, from health … Continue reading
‘The more retweets a link receives, the better it performs in search results’ I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of Experiments on Google+ and Twitter … Continue reading
Jolie O’Dell of Mashable at “Journalism and Social Media.” Last night I attended a nice gathering at the San Jose Mercury News, organized by Social Media Club Silicon Valley, called “Journalism and Social Media.” The organizers put together a powerhouse panel made up of: • Kym McNicholas, anchor/reporter, Forbes Video Network. • Jolie O’Dell, reporter and editor, Mashable • Chris … Continue reading
Photo of a bald eagle I took on Friday while kayaking (copyright 2011 by JD Lasica) The most sublime media conference that you’ve never heard of takes place every spring in Hollyhock, a tiny town on the remote island of Cortes in British Columbia. Just getting to the place is a bit of an adventure. Last week was the 12th … Continue reading
How to take advantage of the power of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today he’s revealing … Continue reading
