December 7, 2011

The Social Media News Release explained in detail

by Chris Abraham

After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line. Continue reading

November 29, 2011

Detailed analysis of the perfect blogger pitch

by Chris Abraham

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Continue reading

November 23, 2011

Amplify your good message with GaggleAmp

by Chris Abraham

Find out about GaggleAMP and learn how it can amplify your business’ message. One of the options, AutoAMP, allows you to automatically share other people’s messages through your social networks. Continue reading

November 16, 2011

Set up your Google+ brand page the right way

by Chris Abraham

Last week, I wrote Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible. Continue reading

November 2, 2011

Here’s why it make sense to use Google Plus

by Chris Abraham

Wondering why you should get involved with another social networking site? If you want to improve reach, cross post to Google Plus in addition to Facebook and Twitter and add some oomph to your SEO. Continue reading

October 26, 2011

You’re seriously over-farming your donors

by Chris Abraham

When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm … Continue reading